Grand Rapids, MI Office

724 Capital, LLC is an investment advisory firm managing roughly $259 million for individuals (including high‑net‑worth clients), corporations/business entities, and retirement plans. It offers ongoing portfolio management, pension/401(k) consulting, and financial planning, and prepares an Investment Policy Statement for each client to guide implementation.

The firm combines model allocations and individualized plans with a range of analysis methods — including fundamental, quantitative, technical/charting, cyclical analysis and modern portfolio theory — and conducts monthly account reviews. 724 Capital generally seeks discretionary authority to trade on clients’ behalf, may allocate to third‑party money managers, and uses a mix of mutual funds, equities, ETFs, fixed income, private placements and derivatives (options and margin) as appropriate.

Notable aspects relative to many peers include its role as a sponsor of a wrap fee program and its affiliations with related entities (notably 724 Asset Management, LLC and 724 Insurance, LLC), arrangements the firm discloses can create potential conflicts of interest when it recommends or selects affiliated services. The firm also requires custody at a specified broker‑dealer (Fidelity) and discloses that it may charge its standard fee in addition to fees payable to third‑party advisers it selects.