A. J. Brooker Financial Associates

A. J. Brooker Financial Associates serves individual clients — including those who prioritize philanthropy and charitable giving — with comprehensive financial planning and wealth management services. The firm provides ongoing planning and portfolio management that emphasizes mutual funds, index funds, and ETFs as the primary investment vehicles.

The firm’s approach is holistic and goal‑oriented, incorporating insurance reviews, employee benefits analysis, retirement and college planning, and intentional charitable strategies, and it relies on independent research sources such as Morningstar with reporting via Panoramix. Investment management is conservative and buy‑and‑hold in nature and is delivered primarily on a non‑discretionary basis; the firm reports managing approximately $28 million on a non‑discretionary basis and does not maintain discretionary trading authority.

Distinctive features include its small, virtual practice model supported by a three‑person staff and formal use of third‑party platforms and referral relationships — for example, using Pontera to access employer retirement plans and a held‑away account platform to review outside accounts, and referring clients to other registered advisers when appropriate. The adviser operates on a fee‑only basis, does not accept commissions, soft dollars, or compensation for referrals, and discloses these arrangements as part of its brokerage and custodian relationships.