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Abound Financial

Updated today

Client assets under management

$414,000,000

Clients

525

26% high-net-worth

Advisors

3

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

175

Very High

Average account size

$788,571

About

Kerux, LLC (doing business as Abound Financial) provides discretionary and non-discretionary investment management, financial planning, consulting, and access to LPL-sponsored advisory programs for individuals, high-net-worth families, trusts, retirement plans, charitable organizations, corporations, and foundations. As of December 31, 2025 the firm reported $428 million in assets under management across approximately 525 clients served by three advisors.

The firm typically invests in equities, mutual funds, and exchange-traded funds, may hold meaningful cash balances as part of its tactical views, and can include alternative investments when appropriate; it also uses a multi‑bucket approach for retirement income planning and employs Nitrogen (formerly Riskalyze) to quantify client risk tolerance. Kerux manages accounts primarily via LPL’s Strategic Wealth platform and offers both wrap and non-wrap account options, exercising discretionary trading authority to align portfolios with client objectives.

Kerux is distinctive among similarly sized supported firms for the scale of assets and client relationships it manages for a three-advisor team and for its explicit use of LPL-sponsored wrap program structures (including a wrap-fee option where Advisor may absorb transaction costs). The brochure also discloses paid lead-generation participation (a flat fee to SmartVestor), substantial marketing and practice-management support received through LPL, and the recent addition of facilitated estate-planning services via EncorEstatePlans, all of which shape its service and marketing infrastructure.

Client services

Financial planning Portfolio management

Expertise

Retirement income strategy Private / alternative investments Wealth management ESG / Sustainable investing

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Fee options

Fixed

Consulting services fees are negotiable based on client and service complexity.

Main office location

Abound Financial

4180 Douglas Blvd, Suite 200

Granite Bay CA 95746, United States

Number of offices

2

Most active in

Arizona · California · Idaho · Indiana · Louisiana · Nevada · New Hampshire · North Carolina · Oregon · Texas · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Samuel S

CFP®, Series 65

Granite Bay, CA

Abound Financial

Samuel Smith is a CFP® and holds a Series 65 license, with one year of industry experience. He is affiliated with Abound Financial, also known as Kerux, LLC, and has prior work experience that includes positions at LPL Financial and teaching roles at Jessup University, Chabot College, and Redlands East Valley High School. Abound Financial provides discretionary and non-discretionary investment management, financial planning, and consulting services to individuals, families, trusts, retirement plans, charitable organizations, corporations, and foundations. The firm manages approximately $428 million in assets for around 525 clients across three advisors, typically investing in equities, mutual funds, ETFs, and alternative investments while employing a multi-bucket approach to retirement income planning.

Retirement income strategy Private / alternative investments Wealth management ESG / Sustainable investing
user avatar

David L

CFP®, Series 66

Granite Bay, CA

Abound Financial

David Laut is a CFP® professional with 18 years of industry experience, currently serving at Abound Financial. He has prior experience with LPL Financial and The Wealth Consulting Group. Laut provides investment advisory services through Kerux, LLC, an independent firm connected to his practice. Abound Financial operates as Kerux, LLC and offers discretionary and non-discretionary investment management, financial planning, and consulting services to individuals, families, trusts, retirement plans, and institutions. The firm manages $428 million in assets across approximately 525 clients and utilizes a multi-bucket approach to retirement income planning along with LPL-sponsored advisory platforms.

Retirement income strategy Private / alternative investments Wealth management ESG / Sustainable investing
user avatar

David H

CFP®, Series 66

Granite Bay, CA

Abound Financial

David Hicks is a CFP® professional affiliated with Abound Financial and holds the Series 66 designation, with six years of industry experience. His prior roles include positions at LPL Financial, WCG Wealth Advisors, and Fidelity Investments, alongside twelve years with the Western Placer Unified School District. He also founded and provides advisory services through Kerux, LLC, an independent investment advisory firm. Kerux, LLC (doing business as Abound Financial) manages $428 million in assets for approximately 525 clients, focusing on individuals, families, trusts, and institutions. The firm employs a multi-bucket retirement income planning approach, utilizes LPL’s Strategic Wealth platform, and offers both discretionary and non-discretionary investment management with an emphasis on equities, mutual funds, and ETFs.

Retirement income strategy Private / alternative investments Wealth management ESG / Sustainable investing
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