Bethesda, MD Wisconsin Ave Office

Acorn Financial Advisory Services, Inc. is an SEC-registered, fee‑only investment adviser that provides personalized financial planning and portfolio management to individuals, families, pension and profit‑sharing plans, trusts, estates, charitable organizations and small businesses. As of December 31, 2025 the brochure reports the firm manages approximately $1.398 billion across discretionary and non‑discretionary accounts and also offers subadvisory services to other registered advisers and administration of fee‑based annuity contracts.

The firm implements globally diversified portfolios using individual securities, ETFs, mutual funds and third‑party managers across multiple platforms (including Black Diamond, Focus Partners/FPAS and AssetMark) and offers defined model families such as strategicALPHA, strategicCORE and strategicOPPORTUNITIES. For suitable clients Acorn may incorporate alternatives and real‑asset exposures and uses tactical tools — including options and, in some strategies, margin or borrowing within separately managed accounts — with quarterly rebalancing and periodic reviews.

Acorn’s brochure discloses several activities that are less common among peer teams: related entities include Acorn Tax Planning, Acorn Properties and Acorn Capital (providing tax preparation, real‑estate investing and private capital activities), and the firm describes recommending non‑traded or private placements and operating subadvisory/model strategies that can function like fund‑sponsor or syndication arrangements. The firm also documents the use of a marketing DBA, solicitation agreements and modest marketing reimbursements from third‑party managers, and it provides educational seminars and workshops for clients — practices it discloses as potential conflicts of interest.