Acorn Financial Planning
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Acorn Financial Planning is a sole‑proprietorship, state‑registered investment adviser serving individuals, high‑net‑worth clients, trusts and estates in California and other states, and it provides comprehensive financial planning alongside discretionary portfolio management. The firm reports about $10 million in assets under management and offers both AUM‑based portfolio management and separate financial planning or consulting engagements.
The firm’s investment approach is grounded in academic research and Modern Portfolio Theory, emphasizing diversification, tax awareness, low‑cost mutual funds and periodic rebalancing with a primarily long‑term orientation. While the adviser favors passive, no‑load mutual funds and ETFs, the practice also applies fundamental analysis and may make tactical reallocations or shorter‑term trades for rebalancing, tax harvesting, or to meet client objectives.
Distinctive features for a small, solo practice include the owner’s technical graduate degree (an M.S. in Computer Science) and a formal financial‑planning certificate, a history of operating the practice for many years, and a willingness to refer clients to unaffiliated money managers while continuing to act as the primary relationship contact. The firm also discloses an annual minimum advisory fee requirement (subject to waiver), does not accept custody of client assets, maintains a written Code of Ethics, and has personal‑trading policies designed to place client orders before adviser trades.
Client services
Expertise
Fee options
Fixed fees for financial planning engagements typically range from $1,000 to $5,000 depending on scope
0.50% to 1.50% annually depending on client relationship size and complexity
$400 per hour for financial planning/consulting
Minimum fee: Annual minimum advisory fee of $3,000, may be reduced at Advisor's discretion Fee-only: Investment management fees paid as described; no commissions received
Main office
Santa Rosa CA
Advisors at this office
1
Most active in
California
Also doing business as
Acorn Financial Planning · Pearl, Amy · Pearlman, Amy
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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