Advanced Planning, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Advanced Planning, Inc. provides investment advisory and financial consulting to individuals, trusts, estates, charitable organizations, and businesses, managing about $48.8 million for roughly 164 clients through a two-advisor team. Services include discretionary and non‑discretionary portfolio management, modular and comprehensive financial planning, and a 401(k) advising program in which the firm recommends model allocations.
The firm builds portfolios mainly from mutual funds, ETFs, equities and individual fixed‑income securities and uses fundamental, technical and charting analyses along with both long‑ and short‑term strategies to tailor allocations to each client’s objectives and risk tolerance. For retirement plan participants the firm typically recommends and monitors asset allocations but asks clients to execute trades on their plan websites, and it conducts periodic account reviews and ongoing monitoring.
A notable difference from many peers is that the firm’s advisors are also registered representatives of Cetera Wealth Services and licensed insurance agents, and the brochure discloses commission‑based compensation and insurance sales constitute a meaningful portion of revenue (approximately 25%). The firm states it may require use of Cetera for brokerage services, may receive 12b‑1 fees and annuity commissions, and will offset advisory fees to the extent associated persons earn commissions, reflecting how it combines fee‑based advice with commissionable brokerage and insurance activities.
Client services
Expertise
Fee options
Comprehensive Financial Consulting initial review: one-time fee, greater of 1% of annual income or $1,500
$0 - $250,000: 1.75% annually $250,000 - $1,000,000: 1.50% annually $1,000,000+: 1.00% annually
Commissions from sale of securities and insurance products by registered representatives; includes 12b-1 fees and insurance commissions
Financial consulting modular services: $250/hour
Minimum fee: 401(k) Advising Fee Schedule: Account balance under $100,000: $468 annual fee billed monthly in arrears Fee-only: Hourly Financial Consulting: $250/hour; Comprehensive Financial Consulting initial review: one-time fee of the greater of 1% of annual income or $1,500; ongoing consultation billed hourly at $250/hour
Main office
1520 E. North Street
Greenville SC 29607-1360
Advisors at this office
2
Most active in
North Carolina · South Carolina
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Is not active or affiliated with:
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
Joseph G
CFP®, ChFC®, Series 63, Series 65
Greenville, SC
Advanced Planning, Inc.
Joseph Grim is a CFP® and ChFC® with 15 years of experience in financial planning and asset management. He has worked at Advanced Planning, Inc. since 2009 and also has experience with Cetera Wealth Services, LLC and Summit Brokerage Services. Advanced Planning, Inc. advises individuals, trusts, estates, charitable organizations, corporations, and retirement-plan participants, managing approximately $42.7 million in client assets. The firm offers customized portfolio management, 401(k) participant advising, and both modular and comprehensive financial consulting services.
Carroll C
ChFC®, Series 63, Series 65
Greenville, SC
Advanced Planning, Inc.
Carroll Carson Jr. is a financial advisor with Advanced Planning, Inc. in Greenville, SC, holding a ChFC® designation along with Series 63 and Series 65 licenses. He has 37 years of industry experience and has worked at Advanced Planning, Inc. since 2001, as well as at Cetera Wealth Services, LLC and Summit Brokerage Services Inc. Outside of advising, he serves as a conservator for a minor. Advanced Planning, Inc. manages approximately $42.7 million in client assets across 172 relationships, serving individuals, trusts, estates, charitable organizations, corporations, and retirement-plan participants. The firm offers customized asset allocation using fundamental, technical, and charting analysis, providing both discretionary portfolio management and consulting services.
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