Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
AdviceOnly provides advice-only financial planning services to individuals, high-net-worth clients, and businesses through ongoing, project-based, and hourly engagements. The firm does not manage client assets, does not accept custody of client funds, and does not participate in wrap fee programs.
When engaged, AdviceOnly gathers clients’ financial information and makes recommendations tailored to goals, time horizons, and risk tolerance, with a primary emphasis on passive investment strategies implemented via index mutual funds and ETFs. Planners deliver written or electronic financial plans, periodic reviews, and one-on-one support, while leaving trade execution and broker selection to clients.
Compared with many firms classified as investment managers, AdviceOnly is notable for operating multiple offices and for formal affiliations with the Garrett Planning Network Alliance and an Advice Only planners association, as well as being organized as a Public Benefit Corporation and subscribing to the Real Fiduciary™ Practices. The firm’s use of hourly and project-based planning engagements—and its absence of percentage-of-AUM management or custody—is atypical relative to the common AUM-centered business model among peers.
Client services
Expertise
Fee options
Project Based Financial Planning fixed fee ranges from $0 to $50,000
Hourly Financial Planning fee ranges from $50 to $600 per hour
Fee-only: Ongoing Financial Planning: upfront fee $0–$10,000 plus recurring annual fee $0–$25,000 payable monthly, quarterly, or as agreed; Project Based Financial Planning: fixed fee $0–$50,000; Financial Planning Hourly Fee: $50–$600 per hour
Main office
See office1455 Frazee Rd, Suite 500
San Diego CA 92108
Advisors at this office
2
Offices (4)
Most active in
Arizona · California · Colorado · Kentucky · Louisiana · Maine · Massachusetts · Minnesota · Missouri · New Jersey · New York · Pennsylvania · Texas · Utah · Washington
Also doing business as
Advice Only · Advice Only, Pbc · Adviceonly · Cents Of Joy Financial Planning · Diverso Advisors · Open Book Financial Planning
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)