AdviceOnly logo

AdviceOnly

Updated today

Client AUM

$0

Clients

0

Advisors

5

across 4 offices

About

AdviceOnly provides advice-only financial planning services to individuals, high-net-worth clients, and businesses through ongoing, project-based, and hourly engagements. The firm does not manage client assets, does not accept custody of client funds, and does not participate in wrap fee programs.

When engaged, AdviceOnly gathers clients’ financial information and makes recommendations tailored to goals, time horizons, and risk tolerance, with a primary emphasis on passive investment strategies implemented via index mutual funds and ETFs. Planners deliver written or electronic financial plans, periodic reviews, and one-on-one support, while leaving trade execution and broker selection to clients.

Compared with many firms classified as investment managers, AdviceOnly is notable for operating multiple offices and for formal affiliations with the Garrett Planning Network Alliance and an Advice Only planners association, as well as being organized as a Public Benefit Corporation and subscribing to the Real Fiduciary™ Practices. The firm’s use of hourly and project-based planning engagements—and its absence of percentage-of-AUM management or custody—is atypical relative to the common AUM-centered business model among peers.

Client services

Financial planning

Expertise

General retirement planning Cash flow / budgeting Passive / index investing

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Fee options

Fixed

Project Based Financial Planning fixed fee ranges from $0 to $50,000

Project-based

Hourly Financial Planning fee ranges from $50 to $600 per hour

Other

Fee-only: Ongoing Financial Planning: upfront fee $0–$10,000 plus recurring annual fee $0–$25,000 payable monthly, quarterly, or as agreed; Project Based Financial Planning: fixed fee $0–$50,000; Financial Planning Hourly Fee: $50–$600 per hour

Main office

See office

1455 Frazee Rd, Suite 500

San Diego CA 92108

Advisors at this office

2

Most active in

Arizona · California · Colorado · Kentucky · Louisiana · Maine · Massachusetts · Minnesota · Missouri · New Jersey · New York · Pennsylvania · Texas · Utah · Washington

Also doing business as

Advice Only · Advice Only, Pbc · Adviceonly · Cents Of Joy Financial Planning · Diverso Advisors · Open Book Financial Planning

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

Mike A

CFP®

San Diego, CA

AdviceOnly

> I got my start in money the strange way. I was a bank teller at 15 in Spring Hill, Kansas, and I'm told the age requirement went up after me. > Since then: eight years at Fidelity learning how big firms care for clients, a wealth management chapter, a CFO seat at a startup. And in 2025 I went advice-only, because I kept meeting families who'd been offered plenty of products and percentages, when all they really wanted was someone on their side of the table to hand them the plan. > That's what advice-only means. You pay one flat fee for advice. I don't sell products, I don't take a percentage of your money, and nothing I recommend pays me a commission. The advice is the whole business. > I work with couples and families like my own, people who love what they do and want to know their family is taken care of. We map the whole picture, cash flow, investments, taxes, protection, and you leave with a plan you actually understand and own. > Away from the desk I'm a husband and a dad of three. Whatever time is left goes to guitar, piano, and singing and a long audiobook queue. > If you've been wanting real advice without wondering who's earning what off the recommendation, message me here. That's the easiest way to start!

General retirement planning Self-Employed Founder/Business Owner Widow/Widower

Steven F

CFP®, EA

San Diego, CA

AdviceOnly

Thanks for checking out my profile! Here's a little about me: I'm happily married to the love of my life who somehow hasn't realized how far out of my league she is (so please don't tell her). When not working, I’m probably chasing after our two amazing kids who keep life loud and full in the best ways, or experimenting with new vegan curry recipes, or injuring myself trying to get back into a workout routine since I refuse to accept that I’m no longer a 20-something Marine. I'm often asked how I got into financial planning. After the military, I headed to San Diego State University not knowing what my next steps would be, but knowing that I 1) wanted to do meaningful work that could genuinely help people, 2) had a strong interest in finance, and 3) was compelled to continue my lifelong string of side projects and small businesses I kept finding myself in. Smashing those together led to becoming a CFP® and founding Next Gen Financial Planning to serve clients often overlooked by our profession, giving me the chance to help hundreds of people navigate their financial and life journeys. Along the way, I did my best to learn from every financial planner in San Diego or elsewhere who would answer my calls or emails. Jim taught me the importance of truly listening to clients before offering solutions. Michael showed me how to think like a business owner, not just an advisor. Nancy taught me that sales can be ethical and fun. Taylor showed me the power of community and supporting each other as we grow. I'm deeply grateful to them, and to the many others who helped me get here. Next Gen grew up to be bigger than just me, and I passed the torch over to the team in 2024. Now I'm excited to set my sights on a new mission with AdviceOnly because it's time for change, not just for me but in how our profession treats both financial advisors and the clients we serve. I’m building a new model to help advisors focus on giving advice, not sales pitches. Too many are overwhelmed by compliance/tech/admin, or feel lonely, or pressured to put the firm's financial performance over their sense of what’s right. Quick note: I'm not currently taking on new ongoing financial planning clients while focusing on building the AdviceOnly platform to support other advisors, so please consider checking out www.adviceonly.com or another credible place. I do still take on an occasional small hourly projects.

Retirement income strategy Military & Veterans Young Families
user avatar

Audrey E

CFP®, Series 65

Bellingham, WA

AdviceOnly

Audrey Emerson is a CFP® with four years of industry experience, currently serving as a financial advisor at AdviceOnly since 2025. She previously worked at Cultivating Wealth and has experience in both financial planning and related fields. Outside of AdviceOnly, she owns Emerson Financial Planning LLC, operating under the name Cents of Joy. AdviceOnly provides advice-only financial planning services to individuals, high-net-worth clients, and businesses through ongoing, project-based, and hourly engagements. The firm emphasizes passive investment strategies using index mutual funds and ETFs and does not manage client assets or accept custody of client funds.

General retirement planning Cash flow / budgeting Passive / index investing
user avatar

Luca R

Series 65

Tucson, AZ

AdviceOnly

Luca Rassenti is a financial advisor at Advice Only in Tucson, AZ, holding a Series 65 credential with over a decade of industry experience. His prior roles include positions at Koch Asset Management, Iowa Public Employees Retirement Systems, and Treasure Technology. Advice Only, PBC provides financial planning services to individuals, high-net-worth clients, and businesses, focusing exclusively on advice without managing assets or accepting custody. The firm emphasizes tailored recommendations and generally favors passive investment strategies implemented through client-selected broker-dealers.

General retirement planning Cash flow / budgeting Passive / index investing
user avatar

Michael H

CFP®, Series 65

New Jersey, NJ

AdviceOnly

Michael Hart is a CFP® and holds a Series 65 license with three years of industry experience. He is currently with Advice Only, PBC and previously worked at Brookstone Capital Management, Franklin Retirement Solutions, TFG Wealth Management, and TD Bank. Advice Only, PBC provides financial planning services to individuals, high-net-worth clients, and businesses without managing client investment accounts or accepting custody of client funds. The firm emphasizes tailored advice delivered on a fixed or hourly-fee basis, generally recommending passive investments through index mutual funds and ETFs.

General retirement planning Cash flow / budgeting Passive / index investing
View complete list of advisors at this firm
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