Henderson, NV Office

AdvisiFi serves individual retail clients who access its services through partner banks and credit unions and receives advisory relationships only when clients enter into its online Investment Advisory Agreement. The firm provides discretionary portfolio management of managed portfolios—primarily ETFs with some equity and ADR allocations—for taxable and IRA accounts, and it delivers advice exclusively through its web-based platform rather than in person or by phone.

AdvisiFi’s recommendations are generated from a client-completed questionnaire that produces an Investment Profile and maps clients to model-managed portfolios; the firm actively manages and quarterly rebalances those portfolios under discretionary authority. The models draw from a preselected pool of low-cost ETFs (with ESG variants available for some clients), may include equities and ADRs in certain portfolios, and can be manually overridden by the firm in unique market environments, while remaining dependent on the limited information collected through the platform.

What is distinctive about AdvisiFi is its internet-only delivery model and its operational integration with affiliated broker-dealer and clearing entities—InvestiFi Securities and RQD*—which requires clients to open accounts with those firms and creates potential conflicts because the affiliate receives compensation tied to client accounts. The platform also routes access to third-party cryptocurrency services (sFOX and BitGo) without providing crypto recommendations, and the firm focuses on retail clients rather than high‑net‑worth individuals while relying on its parent company’s technology relationships with Financial Institutions for distribution.