Advisory Alpha, LLC logo

Advisory Alpha, LLC

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Client assets under management

$2,375,599,120

Clients

8,799

5% high-net-worth

Advisors

60

of 66 employees

Firm type

Multi-team

30-300 advisors or >$3B in AUM

Clients per advisor

147

Very High

Average account size

$269,985

About

Advisory Alpha is an SEC-registered enterprise adviser managing over $4.3 billion for a mix of individual and high-net-worth clients, supported by roughly 60 advisors and thousands of client relationships. The firm also provides financial planning, a broad set of specialty retirement-plan solutions, and serves in subadvisory and co-advisory roles for other registered investment advisers.

Investment decisions are guided by a centralized Investment Team that implements a fund-of-funds approach across a wide menu of managed portfolio series, including factor-based, tax-aware equity strategies, hedged/structured-product allocations, and duration-matching fixed income solutions. Portfolios are generally managed on a discretionary basis with ongoing asset-allocation oversight, security selection, and systematic rebalancing.

What distinguishes Advisory Alpha from many peers is its active role as a subadvisor/co-advisor to other RIAs and the material assets it oversees under advisement, alongside its disclosed ownership interest in a technology services platform used by advisors. The firm also offers several specialized programs — such as serving as a 3(38) fiduciary for retirement plans, cash balance and 1031-exchange real estate solutions — and discloses a model-specific technology trading fee tied to certain Direct Series model portfolios.

Client services

Financial planning Portfolio management Pension consulting Educational seminars or workshops

Expertise

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing

Occupation focus

Founder/Business Owner Retired

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Fee options

Fixed

Fixed fees generally range from $1,000 to $10,000 for financial planning and specialty solutions; negotiable.

Percentage

0.10% to 1.70% depending on services provided; fees negotiable and disclosed in advisory agreement

Project-based

Hourly fees between $50 and $400 per hour for certain specialty solutions and financial planning.

Other

Minimum fee: Minimum annual fee may be implemented or waived at discretion of investment advisor representative; disclosed in advisory agreement. Fee-only: Financial planning and specialty solutions may be charged hourly ($50 to $400 per hour) or fixed fees ($1,000 to $10,000), negotiable and disclosed in advisory agreement.

Main office location

Advisory Alpha, LLC

348 S Waverly Rd, Suite 100

Holland MI 49423, United States

Number of offices

28

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Joel P

Series 66

Holland, MI

Advisory Alpha, LLC

Joel Palmbos is a Series 66-licensed financial advisor with 11 years of industry experience. He is currently with Advisory Alpha, LLC and has prior experience at Cambridge Investment Research Advisors and Vision Financial Group. Outside of his advisory work, he is involved as an insurance agent specializing in fixed and traditional insurance products. Advisory Alpha serves a diverse retail client base, including individual and high-net-worth investors, providing portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also supports other registered investment advisors through subadvisory and co-advisory arrangements and employs a discretionary, multi-strategy investment approach overseen by an internal Investment Team.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Josef M

Series 65

Norfolk, VA

Advisory Alpha, LLC

Josef Mehall is a financial advisor with Advisory Alpha, LLC, holding a Series 65 credential and no prior industry experience. He has entrepreneurial experience through his ownership of Ideas by Mike LLC, a firm providing financial services, consulting, and education, as well as Mehall Financial LLC, which focuses on fixed insurance product sales. Advisory Alpha serves a diverse retail client base, including individual and high-net-worth investors, offering portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also provides subadvisory and co-advisory services to other registered investment advisors and manages a broad range of managed portfolio series using a primarily fund-of-funds approach.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Elijah B

Series 65

Holland, MI

Advisory Alpha, LLC

Elijah Beckwith is a financial advisor at Advisory Alpha, LLC with four years of industry experience. He holds the Series 65 designation and previously worked at Computer Aid, Inc. and HRU Technical Resources. Outside of Advisory Alpha, he serves as Director of Client Experience at Schipper and Osterink, providing financial management, consulting, and insurance services. Advisory Alpha serves a diverse retail client base, including individual and high-net-worth investors, offering portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also provides subadvisory and co-advisory services to other registered investment advisors and manages a broad range of managed portfolio strategies with discretionary oversight.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Robert K

Series 65

Holland, MI

Advisory Alpha, LLC

Robert Kort is a financial advisor at Advisory Alpha, LLC with 13 years of industry experience. He holds a Series 65 designation and has worked at Advisory Alpha since 2020, following prior roles at Planners Alliance LLC and AlphaStar Capital Management. Kort also operates Kort Advisor Group, where he conducts insurance sales and client meetings related to annuity contracts. Advisory Alpha serves a broad retail client base, including individual and high-net-worth investors, offering portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also provides subadvisory and co-advisory services to other registered investment advisors and manages a diverse range of managed portfolio series using a fund-of-funds approach with discretionary management.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Jaden E

Series 65

Holland, MI

Advisory Alpha, LLC

Jaden Elenbaas is a financial advisor at Advisory Alpha, LLC with a Series 65 credential and two years of industry experience. His prior roles include positions at Mutual of Omaha Investor Services and Mutual of Omaha Insurance Company. Outside of advisory work, he serves as an independent insurance agent and is involved in marketing and advertising for a business management company. Advisory Alpha serves individual and high-net-worth investors, offering portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also provides subadvisory and co-advisory services to other registered investment advisors and employs a diversified investment approach overseen by an internal Investment Team.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Karron W

CFP®, Series 65

Little Rock, AR

Advisory Alpha, LLC

Karron Wages is a CFP® professional with 20 years of industry experience, currently serving as an advisor at Advisory Alpha, LLC since 2022. He has also been involved with Financial Decisions, Inc. since 2005, where he holds the position of president. Advisory Alpha serves a diverse retail client base, including individual and high-net-worth investors, offering portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also provides subadvisory and co-advisory services to other registered investment advisors and manages a broad range of managed portfolio strategies.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Ramona P

Series 63, Series 66

Southfield, MI

Advisory Alpha, LLC

Ramona Pearson is a financial advisor with Advisory Alpha, LLC, holding Series 63 and Series 66 licenses and bringing 26 years of industry experience. She has been with Advisory Alpha since 2019 and previously worked at Planners Alliance LLC and H.D. Vest Advisory Services among other firms. In addition to her advisory role, Pearson is president of Ramona H. Pearson, CPA, P.C., a CPA firm providing tax compliance services, and serves as a board member of the Wedgewood Homeowners Association. Advisory Alpha serves a diverse retail client base, including individual and high-net-worth investors, offering portfolio management, financial planning, and specialized solutions such as retirement plans, 529 and HSA platforms, donor-advised funds, and 1031 exchanges. The firm also acts as a subadvisor or co-advisor for other registered investment advisors and manages a broad range of managed portfolio strategies with discretionary oversight by an internal Investment Team.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Bryan G

Series 65

Greensboro, NC

Advisory Alpha, LLC

Bryan Gaiser is a financial advisor with Advisory Alpha, LLC in Greensboro, NC, holding a Series 65 credential and 13 years of industry experience. His prior roles include positions at Foundations Investment Advisors LLC and FormulaFolios Investments. Outside of advisory work, he serves as Chapter President for the American Financial Education Alliance, providing financial wellness and educational workshops to the community. Advisory Alpha serves individual and high-net-worth investors with portfolio management, financial planning, and specialized solutions such as retirement plan services and donor-advised funds. The firm also acts as a subadvisor or co-advisor to other registered investment advisors, offering a diverse range of managed portfolio strategies overseen by an internal Investment Team.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Ryan M

Series 65

Salisbury, NC

Advisory Alpha, LLC

Ryan Mesimer is a financial advisor at Advisory Alpha, LLC with two years of industry experience. He holds a Series 65 designation and previously worked at Gradient Advisors LLC and Bostian Retirement. In addition to his advisory role, he owns Northridge Wealth Advisors, providing financial, education, and consulting services, and is a licensed insurance agent involved in the sale of fixed insurance products. Advisory Alpha serves a diverse retail client base including individual and high-net-worth investors, offering portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also acts as a subadvisor or co-advisor for other registered investment advisors and employs a broad range of managed portfolio strategies overseen by an internal Investment Team.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Deirdre H

Series 65

Walla Walla, WA

Advisory Alpha, LLC

Deirdre Hafen is a financial advisor at Advisory Alpha, LLC with 14 years of industry experience. She holds a Series 65 credential and previously worked at Tucker Asset Management LLC for nine years. Hafen also owns Hafen Financial, a firm providing financial services, consulting, and fixed insurance product sales. Advisory Alpha serves a broad retail client base including individual and high-net-worth investors, offering portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also acts as a subadvisor or co-advisor for other registered investment advisors and employs a diverse range of managed portfolio strategies overseen by an internal Investment Team.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

David L

Series 65

Prescott Valley, AZ

Advisory Alpha, LLC

David Loskill is a financial advisor with Advisory Alpha, LLC and holds a Series 65 credential. He has four years of experience at Advisory Alpha and four years at Tucker Asset Management LLC, along with sixteen years operating Loskill Financial Group L.L.C., where he provides financial services and insurance products. Advisory Alpha serves a broad retail client base including individual and high-net-worth investors, offering portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also supports other registered investment advisors through subadvisory and co-advisory arrangements and manages a diverse range of managed portfolio strategies.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Nicole C

Series 65

Holland, MI

Advisory Alpha, LLC

Nicole Crandell is a financial advisor with Advisory Alpha, LLC and holds a Series 65 designation. She has six years of industry experience, including prior roles at GNS America and Perrigo Company. Advisory Alpha serves a broad retail client base, including individual and high-net-worth investors, offering portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also provides subadvisory and co-advisory services to other registered investment advisors and employs a diverse investment process centered on managed portfolio series and discretionary management.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Ronald M

Series 63, Series 65

Perrysburg, OH

Advisory Alpha, LLC

Ronald Myers Jr. is a financial advisor with Advisory Alpha, LLC, holding Series 63 and Series 65 licenses and 12 years of industry experience. Prior to joining Advisory Alpha in 2020, he worked at Planners Alliance and Alphastar Capital Management, and he has been involved with Citizen Advisory Group since 2008. In addition to his advisory role, Myers is licensed as a life and health insurance salesperson with Citizen Advisory Group. Advisory Alpha serves a broad retail client base, including individual and high-net-worth investors, offering portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also provides subadvisory and co-advisory services to other RIAs, managing a diverse range of portfolios with discretionary allocation and a variety of managed strategies.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Ryan E

Series 63, Series 66

Holland, MI

Advisory Alpha, LLC

Ryan Elenbaas is a financial advisor with Advisory Alpha, LLC and holds Series 63 and Series 66 licenses. He has 25 years of industry experience, including roles at Purshe Kaplan Sterling Investments and Cambridge Investment Research Advisors. Outside of advising, he is a partner in a flight school business. Advisory Alpha serves a broad retail client base, including individual and high-net-worth investors, offering portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm manages portfolios through a variety of managed strategies and also provides subadvisory and co-advisory services to other registered investment advisors.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
user avatar

Glenn H

Series 63, Series 65

Lincolnshire, IL

Advisory Alpha, LLC

Glenn Hansen is a financial advisor with Advisory Alpha, LLC, holding Series 63 and Series 65 licenses and bringing 10 years of industry experience. He has worked at Advisory Alpha and Hansen Financial Management since 2020 and previously spent seven years at Noble Marketing. Outside of his advisory roles, Hansen is a licensed insurance agent engaged in insurance and annuity sales. Advisory Alpha serves a diverse retail client base, including individual and high-net-worth investors, offering portfolio management, financial planning, and specialty solutions such as retirement plan services and donor-advised funds. The firm also provides subadvisory and co-advisory services to other registered investment advisors and manages a broad range of managed portfolio strategies.

Retirement plans for business owners (SEP, solo 401k) General retirement planning College savings (529s, UTMA, etc.) Wealth management Real estate investing Founder/Business Owner Retired
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