Milwaukee, WI 2300 North Mayfair Road Office

Affiliated Financial Advisors, Inc. provides asset management and portfolio management services to individuals, high net worth individuals, trusts, estates, and small business entities. The firm documents client goals, time horizons and risk tolerances and implements investment programs that allow clients to impose restrictions on holdings.

AFA’s investment process uses a mix of analytical methods — including efficient market theory, fundamental, technical and cyclical analysis — and employs both long‑term and short‑term strategies tailored to client objectives. Although the firm offers discretionary services in its agreements, its Form ADV reports essentially all assets ($541.5 million as of 12/31/2025) as non‑discretionary, indicating clients generally retain trading authority in practice.

The firm is distinctive for managing a large number of client accounts with a small advisory team (roughly 898 clients across four advisors), resulting in a high client‑to‑advisor ratio that may affect the level of operational standardization versus individualized trading. AFA also discloses customary third‑party relationships — a recommended custodian, potential soft‑dollar benefits, and limited insurance sales by some representatives for separate compensation — and describes policies to mitigate the related conflicts.