AGF Advisors logo

AGF Advisors

Updated today

Client AUM

$2,605,430

Clients

13

Advisors

1

of 1 employees

About

AGF Advisors provides retirement plan consulting to small- and mid-sized 401(k), 403(b), and 457(b) plan sponsors across private, public, and nonprofit sectors, and also offers financial planning and portfolio management to plan participants and individual clients. Services include plan review and vendor searches, investment due diligence, plan design, ERISA/404(c) compliance support, enrollment meetings, and customized bilingual employee communications and education.

The firm’s investment work combines quantitative and qualitative due diligence for plan menus (using tools such as Zephyr’s Style Advisor and Morningstar) with fundamental analysis for individual clients, and generally recommends broadly traded securities, mutual funds, ETFs, government securities and options. AGF conducts periodic reviews — including annual plan-level due diligence and monthly monitoring of managed accounts — and operates primarily on a non-discretionary basis, delivering recommendations while requiring client authorization for trades.

Distinctive features include licensed life insurance and Medicare brokerage activity alongside advisory services, a formal program of participant education and bilingual seminars, and an explicit focus on pension consulting and participant communication for diverse workforces. The firm also refers clients to specialist money managers for alternative strategies and shares advisory fees with those managers rather than directly managing those alternative assets.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops
Selection of qualified plan record keepers

Expertise

Retirement plans for business owners (SEP, solo 401k) General retirement planning

Occupation focus

Retired

Demographic focus

Hispanic/Latino/Latinx

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Written financial planning fees range from $200 to $2,000 depending on complexity

Percentage

0.5% to 2% annually (negotiable)

Project-based

Up to $500/hour (negotiable)

Other

Fee-only: Written financial planning fees range from $200 to $2,000; hourly fees up to $500/hour (negotiable)

Main office

Hacienda Heights CA

Advisors at this office

1

Most active in

California

Also doing business as

Agf Advisors · Martinez, Carla Lucia

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")