Alegria Asset Management logo

Alegria Asset Management

Updated today

Client assets under management

$39,156,524

Clients

44

20% high-net-worth

Advisors

3

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

15

Very Low

Average account size

$889,921

About

Alegria Asset Management (BBM Financial Services, Inc. d/b/a Alegria) provides investment management, financial planning and retirement plan consulting to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations and small businesses. The firm reports managing about $39.16 million for roughly 44 clients and also sells annuities and insurance products as licensed insurance agents and registered representatives.

The firm relies on an asset-allocation and mutual fund–centric approach delivered through its Vision2020 Wealth Management Platform and advisory consultations, and it uses both fundamental and technical analysis in portfolio construction. Most client assets are managed on a non-discretionary basis (approximately $34.37M non-discretionary versus $4.78M discretionary), and retirement plan consulting is offered on an hourly basis with the firm acting as a fiduciary for some services.

Alegria’s business structure is notable for several uncommon affiliations: its advisory representatives are registered representatives of a broker‑dealer (Osaic Wealth), the firm maintains formal ties with Osaic’s advisory programs and other affiliated advisers, and it provides pension/retirement consulting services—each of which can introduce additional revenue streams such as commissions or program incentives. The brochure discloses these arrangements (including incentive loans and program production goals) and the potential for related conflicts of interest, which clients are encouraged to discuss with the firm.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy

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Fee options

Fixed

Financial planning flat fees vary: Level 1 - $750; Level 2 - $1,000; Level 3 - $1,250; A la carte services $150/hour with a $500 minimum

Percentage

$0 - $250,000: 1.25% annually $250,001 - $500,000: 1.10% annually $500,001 - $1,000,000: 0.90% annually $1,000,001 - $2,000,000: 0.70% annually $2,000,001+: 0.50% annually

Commissions

Firm and representatives may receive commissions from securities and insurance product sales through Osaic Wealth, a broker-dealer

Project-based

$200 per hour for hourly planning engagements and Retirement Plan Consulting Services

Other

Account minimum: $10,000 Fee-only: Hourly charges at $200 per hour for limited scope engagements; Retirement Plan Consulting Services billed hourly at $200 per hour; Financial planning fees range from $150/hour to flat fees from $750 to $1,250 depending on plan level

Main office location

Alegria Asset Management

1440 N. 16 Th Ave., #2

Yakima WA 98902, United States

Number of offices

1

Most active in

Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Steven P

Series 63, Series 65

Yakima, WA

Alegria Asset Management

Steven Pilger is a financial advisor at OSAIC with 40 years of industry experience. He holds Series 63 and Series 65 licenses and has worked with BBM Financial Services, Inc. since 1987 and OSAIC since 1989. He serves on the board of directors for Comprehensive Healthcare in Yakima, WA, and also acts as an independent insurance agent specializing in life, accident, and health insurance. OSAIC Wealth, Inc. is an SEC-registered investment adviser and FINRA member broker-dealer serving a diverse client base including individuals, pension plans, corporations, and charitable organizations. The firm offers a range of advisory services and employs a technology-driven investment process combining risk assessment, asset allocation, and portfolio optimization.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy
user avatar

Kevin G

CFP®, Series 66

Yakima, WA

Alegria Asset Management

Kevin Good is a Certified Financial Planner® with 10 years of industry experience, currently serving as a principal at Alegria Asset Management. He has been with OSAIC since 2015 and also works as a substitute instructor in the Business Technology and Accounting program at Perry Technical Institute. Additionally, he serves as a board member at the Yakima Country Club, where he advises on the Green's Committee. Alegria Asset Management provides investment management, financial planning, retirement plan consulting, and insurance products to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses. The firm manages approximately $37.6 million across about 44 client relationships and integrates RIA advisory services with broker-dealer registration and insurance agency activities.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy
user avatar

Craig M

Series 63, Series 65

Yakima, WA

Alegria Asset Management

Craig Mendenhall is a financial advisor with Alegria Asset Management in Yakima, WA, holding Series 63 and Series 65 designations and over 42 years of industry experience. He has been associated with BBM Financial Services, Inc. and Alegria Asset Management since 1975 and has prior experience with New England Mutual Life Insurance dating back to 1976. Outside of advisory services, he owns and operates BBM Financial Services, which provides third-party administrator services for ERISA retirement plans. Alegria Asset Management serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and small businesses by offering investment management, financial planning, retirement plan consulting, and insurance/annuity products. The firm uses the Vision2020 Wealth Management Platform and manages portfolios primarily on a non-discretionary basis, combining RIA advisory services with broker-dealer and insurance agency activities.

Retirement plans for business owners (SEP, solo 401k) Business exit / sale strategy
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