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Alitus Financial Services

Updated today

Client AUM

$4,848,288

Clients

7

Advisors

2

across 2 offices

About

The firm provides discretionary portfolio management and financial planning to individuals (including high‑net‑worth clients) and institutional clients such as pension and profit‑sharing plans, trusts, and charitable organizations. It also offers a 401(k) daily‑valuation investment supervisory service for employers and conducts no‑cost educational seminars and workshops on direct investing and mutual funds; those sessions are general in nature and not tailored to attendees.

Its investment approach emphasizes value‑driven fundamental analysis—seeking companies with strong balance sheets, dependable earnings and dividend histories, and a margin of safety—and generally follows a long‑term buy‑and‑monitor discipline while occasionally employing covered calls and other option strategies. Portfolio implementation and trading are performed through an external money manager under a shared‑fee arrangement, and financial planning guidance is provided as part of its advisory services without additional charge.

The firm is affiliated with an accounting practice (Alitus Consulting LLC) and discloses reciprocal referral arrangements between the advisory and accounting entities, with services governed by separate written agreements to address potential conflicts of interest. With a very small team and client base—two registered advisors, roughly $4.8 million in AUM and a handful of client relationships—and staff credentials that include CPAs and a Personal Financial Specialist designation, the firm operates more like a boutique, principal‑led practice than a larger supported advisory firm.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

General tax planning Cash flow / budgeting Business exit / sale strategy College savings (529s, UTMA, etc.) Life insurance needs analysis

Occupation focus

Founder/Business Owner

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Fee options

Percentage

$0 - $3,000,000: 1.50% annually (total fee; AFS 0.75% + CPS 0.75%) $3,000,001 - $5,000,000: 1.00% annually (total fee; AFS 0.50% + CPS 0.50%) $5,000,001+: 0.75% annually (total fee; AFS 0.375% + CPS 0.375%)

Main office

See office

Land O Lakes FL

Advisors at this office

1

Most active in

Florida · Missouri · Texas · Washington

Also doing business as

Alitus Financial Services · Gmr Capital Management LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

George R

Series 65

Land O Lakes, FL

Alitus Financial Services

George Rettig is a financial advisor at Alitus Financial Services with three years of industry experience. He holds a Series 65 designation and previously worked at Hohimer Wealth Management and operated Rettig Flyte Company PS for 20 years. Outside of his advisory role, he is the director and sole owner of Alitus Consulting LLC, a CPA firm providing tax and consulting services. Alitus Financial Services serves individual investors, high-net-worth clients, and institutional clients, offering discretionary portfolio management, investment supervisory services, and financial planning. The firm follows a value-driven investment approach focused on fundamental analysis and employs third-party money managers while also conducting educational seminars and workshops for the public.

General tax planning Cash flow / budgeting Business exit / sale strategy College savings (529s, UTMA, etc.) Life insurance needs analysis Founder/Business Owner
user avatar

Nicholas W

PFS™

Fircrest, WA

Alitus Financial Services

Nicholas Wold is a Personal Financial Specialist (PFS™) with six years of industry experience. He is currently an advisor at Alitus Financial Services and has previously worked at Madrona Financial Services and Triad Investment Management. Since 2014, he has also been a CPA and shareholder at Sutton-McCann & Company, a tax management firm. Alitus Financial Services provides discretionary portfolio management and financial planning to individuals, including high-net-worth clients, as well as institutional clients such as pension plans and charitable organizations. The firm’s investment approach focuses on value-driven fundamental analysis and long-term portfolio management, with services implemented through an external money manager.

General tax planning Cash flow / budgeting Business exit / sale strategy College savings (529s, UTMA, etc.) Life insurance needs analysis Founder/Business Owner
View complete list of advisors at this firm
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