Aljen Asset Management LLC logo

Aljen Asset Management LLC

Updated today

Client AUM

$163,761,255

Clients

397

Advisors

2

of 5 employees

About

Aljen Asset Management provides discretionary and non‑discretionary portfolio management, financial planning, retirement plan consulting (including 3(21) and 3(38) services), and third‑party administrative support to individuals, high‑net‑worth clients, trusts, estates, charitable organizations, and employer‑sponsored plans. The firm also offers investment advisory services related to variable annuity sub‑divisions, private investment funds (non‑discretionary recommendations), and insurance products through licensed representatives.

The firm combines fundamental and technical analysis with principles of Modern Portfolio Theory to construct customized asset allocations and monitored portfolios, with ongoing reviews, rebalancing and client communication. AAM implements strategies using mutual funds, ETFs (including inverse/enhanced products), individual securities and, when specifically authorized by the client, private funds or vehicles that provide cryptocurrency exposure; it offers both stand‑alone planning and integrated asset management tied to client objectives.

Distinctive features disclosed in the brochure include a relatively large scale for a two‑advisor firm — roughly $230 million in advisory assets across several hundred client accounts — and the dual role of adviser and third‑party administrator for retirement plans. The brochure also notes that certain representatives are licensed to sell insurance products (potentially generating commissions), that the firm may receive marketing and platform support from custodial partners, and that it uses third‑party tools (e.g., fee‑calculation technology) and disclosures to manage administrative and conflict‑of‑interest considerations.

Client services

Financial planning Portfolio management Pension consulting
Third party administration for retirement plans

Expertise

Private / alternative investments Options & derivatives strategies

Occupation focus

Retired

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Financial planning fixed fees generally range from $400 to $15,000

Percentage

0.10% to 1.00% annually, negotiated based on various factors including asset size, complexity, and scope of services

Commissions

Commissions may be earned from sale of insurance products by licensed representatives in their individual capacity, not by the firm directly

Project-based

Financial planning consulting hourly fees range from $100 to $300 per hour

Other

Account minimum: $50,000 Fee-only: Financial planning and consulting fees negotiable, generally range from $400 to $15,000 fixed fee or $100 to $300 hourly rate

Main office

210 Malapardis Road, Suite 201

Cedar Knolls NJ 07927, United States

Most active in

California · Connecticut · Florida · Georgia · New Jersey · New York · North Carolina · Pennsylvania · Texas

Also doing business as

Aljen Asset Management LLC · Wescliffe Asset Management Inc

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Elliott C

CFP®, Series 63

West Palm Beach, FL

Aljen Asset Management LLC

Elliott Collins is a CFP® professional with 41 years of industry experience. He is the principal of Aljen Asset Management LLC, where he has worked since 2003, and previously was with Purshe Kaplan Sterling Investments for 18 years. In addition to his advisory role, he is also an independent insurance agent. Aljen Asset Management provides investment advisory and financial planning services to individuals, trusts, estates, retirement plans, foundations, and small businesses. The firm uses a combination of fundamental and technical analysis alongside modern portfolio theory to manage diversified portfolios and offers both discretionary and non-discretionary services.

Private / alternative investments Options & derivatives strategies Retired
user avatar

Alana C

CFP®

West Palm Beach, FL

Aljen Asset Management LLC

Alana Collins is a CFP® professional with six years of experience, currently serving as the sole advisor at Aljen Asset Management LLC. Her background includes roles in education and retail prior to joining Aljen Asset Management. Aljen Asset Management provides investment advisory and financial planning services to individuals, trusts, estates, retirement plans, foundations, and small businesses. The firm uses a combination of fundamental and technical analysis with modern portfolio theory to create diversified portfolios, employing a range of investment vehicles and offering both discretionary and non-discretionary management.

Private / alternative investments Options & derivatives strategies Retired
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)