Alliance Advisory & Securities, LLC logo

Alliance Advisory & Securities, LLC

Updated today

Client AUM

$681,853,361

Clients

663

Advisors

17

of 21 employees

About

Alliance Advisory & Securities, LLC provides investment management and financial planning primarily to individual clients (including high‑net‑worth individuals), as well as trusts, pension plans, charitable organizations, and other pooled vehicles. The firm offers both discretionary and non‑discretionary portfolio services, model portfolio programs, standalone financial plans, and an order‑management service to manage “held‑away” accounts such as employer retirement plans and HSAs via the Pontera platform.

The firm’s investment process centers on diversified model allocations and modern portfolio theory, implemented across a range of model groups (Core, Core Defensive, Values‑Based, Dimensional, and Dimensional Socially Responsible) and individual‑security strategies (e.g., U.S. Large Cap / AFG 50 and Municipal Income). Portfolios are reviewed at least quarterly with periodic rebalancing (tolerances generally about ±2%), and Core Defensive accounts explicitly target a 12–18 month cash reserve to support planned withdrawals.

Alliance Entrust is part of a broader corporate group and is affiliated with Alliance Financial Group and Commune Capital, LLC; it may recommend private, affiliated operating companies and limited partnerships that invest in commercial real estate and commercial loans (generally offered only to accredited investors), and discloses an internal fee arrangement with those affiliates. The firm also discloses that some supervised persons are licensed insurance agents who may earn separate commission compensation, and it supports multi‑custodial platforms and held‑away account management — features that are less common among similarly sized team firms.

Client services

Financial planning Portfolio management Pension consulting Selection of other advisers Educational seminars or workshops

Expertise

ESG / Sustainable investing Private / alternative investments Retirement income strategy

Demographic focus

Religious/faith focused

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Fee options

Fixed

Financial Planning fixed fees typically range from $1,250 to $10,000 per year, charged quarterly.

Percentage

$100,000+: 0.5% to 2.0% annually, depending on size and type of account and services provided

Commissions

Some representatives licensed as insurance agents may receive commissions from insurance product sales.

Project-based

Financial Planning fees range from $175 to $650 per hour.

Other

Account minimum: $100,000

Main office

31248 E. Oak Crest Drive Ste 100

Westlake Village CA 91361

Advisors at this office

17

Most active in

Arizona · California · Florida · Idaho · Nebraska · Nevada · New Hampshire · North Carolina · Oregon · Tennessee · Texas · Washington

Also doing business as

Alliance Advisory & Securities, Inc · Alliance Advisory & Securities, Inc. · Alliance Advisory & Securities, LLC · Alliance Entrust · Alliance Entrust, Inc. · Devoted Capital · Petra Financial Group, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jon R

CFP®, Series 63, Series 66

Westlake Village, CA

Alliance Advisory & Securities, LLC

Jon Rehurek is a CFP® certificant with 14 years of experience in the financial services industry. He has been with Alliance Advisory & Securities, LLC since 2015. Alliance Advisory & Securities, LLC provides investment management and financial planning primarily to individual clients, including high-net-worth individuals, as well as trusts, pension plans, charitable organizations, and other pooled vehicles. The firm’s investment process uses diversified model allocations and modern portfolio theory, offering both discretionary and non-discretionary portfolio services across various model groups and individual-security strategies.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Jeffrey G

Series 66

Westlake Village, CA

Alliance Advisory & Securities, LLC

Jeffrey Garagliano is a financial advisor at Alliance Advisory & Securities, LLC with 27 years of industry experience. He holds the Series 66 designation and has been with the firm since 1998. Alliance Advisory & Securities, LLC provides investment management and financial planning services primarily to individuals, including high-net-worth clients, as well as trusts, pension plans, and charitable organizations. The firm employs diversified model allocations based on modern portfolio theory, offering both discretionary and non-discretionary portfolio management alongside financial planning and held-away account services.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Anthony H

Series 65

Westlake Village, CA

Alliance Advisory & Securities, LLC

Anthony Herreres is a financial advisor at Alliance Advisory & Securities, LLC with a Series 65 designation and nine years of professional experience, including time as a self-employed advisor. He joined Alliance Advisory & Securities in 2024 and is based in Westlake Village, CA. Alliance Advisory & Securities provides investment management and financial planning services to individuals, trusts, pension plans, charitable organizations, and pooled vehicles. The firm employs diversified model portfolios based on modern portfolio theory, offering discretionary and non-discretionary services along with held-away account management through the Pontera platform.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Crystal L

Series 65

Westlake Village, CA

Alliance Advisory & Securities, LLC

Crystal Lary is a financial advisor at Alliance Advisory & Securities, LLC with two years of industry experience. She holds a Series 65 designation and previously worked with David S Reinders CFP for 19 years. Alliance Advisory & Securities, LLC provides investment management and financial planning services primarily to individual clients, including high-net-worth individuals, as well as trusts, pension plans, and charitable organizations. The firm employs diversified model allocations based on modern portfolio theory and offers both discretionary and non-discretionary portfolio management.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Robert K

Series 66

Westlake Village, CA

Alliance Advisory & Securities, LLC

Robert Knight is a financial advisor at Alliance Advisory & Securities, LLC with 25 years of industry experience. He holds a Series 66 designation and has previously worked at Partnervest Advisory Services, LLC and various insurance carriers. Outside of his advisory role, he works part-time as an independent insurance agent selling Medicare plans and as a loan officer underwriting home loans. Alliance Advisory & Securities, LLC provides investment management and financial planning services to individual clients, trusts, pension plans, and charitable organizations. The firm utilizes diversified model allocations based on modern portfolio theory and offers both discretionary and non-discretionary portfolio services, including management of held-away accounts through the Pontera platform.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Hoby P

CFP®, Series 63, Series 65

Westlake Village, CA

Alliance Advisory & Securities, LLC

Hoby Pearce is a CFP® professional with 25 years of industry experience, currently serving at Alliance Advisory & Securities, LLC since 2009. He holds the Series 63 and Series 65 licenses. Pearce is also a general partner in an investment-related business established for accounting purposes. Alliance Advisory & Securities, LLC provides investment management and financial planning services primarily to individuals, including high-net-worth clients, as well as trusts, pension plans, and charitable organizations. The firm employs diversified model allocations and modern portfolio theory across various model groups and individual security strategies, with quarterly portfolio reviews and periodic rebalancing.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Benjamin S

CFP®, Series 66

Westlake Village, CA

Alliance Advisory & Securities, LLC

Benjamin Simonds is a CFP® with 14 years of industry experience, currently serving at Alliance Advisory & Securities, LLC since 2011. He holds a Series 66 license and is based in Westlake Village, CA. Alliance Advisory & Securities, LLC provides investment management and financial planning primarily to individual clients, including high-net-worth individuals, as well as trusts, pension plans, and charitable organizations. The firm’s investment approach utilizes diversified model portfolios based on modern portfolio theory, with strategies reviewed quarterly and tailored cash reserve targets for certain accounts.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Aydin P

Series 65

Westlake Village, CA

Alliance Advisory & Securities, LLC

Aydin Pro is a financial advisor at Alliance Advisory & Securities, LLC with a Series 65 credential and two years of industry experience. Prior to joining Alliance Advisory & Securities, Aydin worked in various roles including positions at The Masters Academy International, The Masters University, and Grace Community Church. Alliance Advisory & Securities, LLC provides investment management and financial planning services to individual clients, trusts, pension plans, and charitable organizations. The firm employs diversified model allocations based on modern portfolio theory and offers both discretionary and non-discretionary portfolio services, alongside financial planning and held-away account management.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Vance L

CFP®, Series 66

Westlake Village, CA

Alliance Advisory & Securities, LLC

Vance Lavizzo is a CFP® and holds a Series 66 license, with seven years of industry experience. He has worked at Alliance Advisory & Securities, LLC since 2021 and previously at its predecessor firm, as well as nearly a decade at LAC Group. Alliance Advisory & Securities, LLC provides investment management and financial planning primarily to individual clients, including high-net-worth individuals, as well as trusts, pension plans, and charitable organizations. The firm employs diversified model allocations based on modern portfolio theory and offers both discretionary and non-discretionary portfolio services alongside standalone financial plans and held-away account management.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Emily S

CFP®, Series 65

Westlake Village, CA

Alliance Advisory & Securities, LLC

Emily Swan is a CFP® professional with three years of industry experience. She is currently with Alliance Advisory & Securities, LLC and previously worked at David S Reinders, Inc. and Cloud & Fire. Alliance Advisory & Securities, LLC provides investment management and financial planning services primarily to individual clients, trusts, pension plans, and charitable organizations. The firm employs diversified model allocations and modern portfolio theory across various model groups and individual securities, with regular portfolio reviews and rebalancing.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Patrick M

Series 63

Westlake Village, CA

Alliance Advisory & Securities, LLC

Patrick Mcilrath is a financial advisor with Alliance Advisory & Securities, LLC, holding a Series 63 designation and over 32 years of industry experience. He has been with Alliance Advisory & Securities and Aerie Financial Group since 2005. In addition to his advisory role, he is the owner and president of Aerie Financial Group, which focuses on insurance sales including life, health, disability, and fixed annuity products. Alliance Advisory & Securities, LLC provides investment management and financial planning services to individual clients, trusts, pension plans, charitable organizations, and other pooled vehicles. The firm employs diversified model allocations based on modern portfolio theory, offering both discretionary and non-discretionary portfolio services with regular reviews and rebalancing.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Sandra B

CFP®, Series 65

Westlake Village, CA

Alliance Advisory & Securities, LLC

Sandra Bublitz is a CFP® with 43 years of industry experience, currently serving at Alliance Advisory & Securities, LLC since 1991. She also has a long tenure with IDS Life Insurance Company beginning in 1982. Alliance Advisory & Securities, LLC provides investment management and financial planning primarily to individual clients, including high-net-worth individuals, as well as trusts, pension plans, and charitable organizations. The firm employs diversified model allocations and modern portfolio theory with regular portfolio reviews and rebalancing.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Liza D

Series 63, Series 65, Series 66

Westlake Village, CA

Alliance Advisory & Securities, LLC

Liza Dela Cruz is a financial advisor at Alliance Advisory & Securities, LLC with one year of industry experience. She holds Series 63, Series 65, and Series 66 licenses. Prior to her current role, she worked at Steelpeak Wealth and Doubleline Capital, and also spent time at American International Group. Alliance Advisory & Securities, LLC provides investment management and financial planning primarily to individual clients, including high-net-worth individuals, as well as trusts, pension plans, and charitable organizations. The firm utilizes diversified model allocations and modern portfolio theory across various model groups and individual security strategies, with regular portfolio reviews and rebalancing.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Sean S

Series 65

Westlake Village, CA

Alliance Advisory & Securities, LLC

Sean Sottile is a financial advisor at Alliance Advisory & Securities, LLC with one year of industry experience. He holds a Series 65 credential and previously worked for Santa Clarita Foursquare Church under the name Crosspoint for eleven years. Alliance Advisory & Securities, LLC provides investment management and financial planning services primarily to individual clients, including high-net-worth individuals, as well as trusts, pension plans, and charitable organizations. The firm utilizes diversified model allocations and modern portfolio theory, offering discretionary and non-discretionary portfolio management alongside financial planning and held-away account services.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
user avatar

Christopher T

CFP®, Series 66

Westlake Village, CA

Alliance Advisory & Securities, LLC

Christopher Tyler is a CFP® with seven years of industry experience, currently serving as a financial advisor at Alliance Advisory & Securities, LLC. His prior work includes roles at Raymond James Financial Services and Davies Financial Advisors. Alliance Advisory & Securities, LLC provides investment management and financial planning primarily to individual clients, including high-net-worth individuals, as well as trusts and pension plans. The firm employs diversified model allocations based on modern portfolio theory, offering discretionary and non-discretionary services along with held-away account management through the Pontera platform.

ESG / Sustainable investing Private / alternative investments Retirement income strategy Religious/faith focused
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