Alliance Advisory & Securities, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$681,853,361
Clients
663
Advisors
17
of 21 employees
About
Alliance Advisory & Securities, LLC provides investment management and financial planning primarily to individual clients (including high‑net‑worth individuals), as well as trusts, pension plans, charitable organizations, and other pooled vehicles. The firm offers both discretionary and non‑discretionary portfolio services, model portfolio programs, standalone financial plans, and an order‑management service to manage “held‑away” accounts such as employer retirement plans and HSAs via the Pontera platform.
The firm’s investment process centers on diversified model allocations and modern portfolio theory, implemented across a range of model groups (Core, Core Defensive, Values‑Based, Dimensional, and Dimensional Socially Responsible) and individual‑security strategies (e.g., U.S. Large Cap / AFG 50 and Municipal Income). Portfolios are reviewed at least quarterly with periodic rebalancing (tolerances generally about ±2%), and Core Defensive accounts explicitly target a 12–18 month cash reserve to support planned withdrawals.
Alliance Entrust is part of a broader corporate group and is affiliated with Alliance Financial Group and Commune Capital, LLC; it may recommend private, affiliated operating companies and limited partnerships that invest in commercial real estate and commercial loans (generally offered only to accredited investors), and discloses an internal fee arrangement with those affiliates. The firm also discloses that some supervised persons are licensed insurance agents who may earn separate commission compensation, and it supports multi‑custodial platforms and held‑away account management — features that are less common among similarly sized team firms.
Client services
Expertise
Demographic focus
Fee options
Financial Planning fixed fees typically range from $1,250 to $10,000 per year, charged quarterly.
$100,000+: 0.5% to 2.0% annually, depending on size and type of account and services provided
Some representatives licensed as insurance agents may receive commissions from insurance product sales.
Financial Planning fees range from $175 to $650 per hour.
Account minimum: $100,000
Main office
31248 E. Oak Crest Drive Ste 100
Westlake Village CA 91361
Advisors at this office
17
Most active in
Arizona · California · Florida · Idaho · Nebraska · Nevada · New Hampshire · North Carolina · Oregon · Tennessee · Texas · Washington
Also doing business as
Alliance Advisory & Securities, Inc · Alliance Advisory & Securities, Inc. · Alliance Advisory & Securities, LLC · Alliance Entrust · Alliance Entrust, Inc. · Devoted Capital · Petra Financial Group, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Advisors at this firm
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