Alpha Financial Nordic
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About
Alpha Financial Nordic is a fee-only, fiduciary registered investment adviser that provides discretionary wealth management to affluent individuals and families with a stated minimum of $500,000 in investable assets. Services include private client wealth management, financial planning and coaching, tax-efficient portfolio construction, and volatility-protection strategies.
The firm’s investment approach is grounded in Modern Portfolio Theory and low-cost index exposures designed to maximize the probability of meeting client objectives; portfolios are implemented on a discretionary basis with tax-smart structures. Alpha also describes the use of AI-optimized diversification and specific volatility-mitigation tools (including “shutdown-resilient” bond allocations) and coordinates planning with clients’ CPAs and attorneys.
Compared with many peers, the firm manages a modest asset base across a very small number of client relationships, which results in more limited accounts under management and closer advisor oversight. The principal’s background combines retired military service and a diplomatic role as an Honorary Consul of Norway with decades of corporate finance experience, the firm’s principals invest in the same portfolios offered to clients, and Alpha typically does not vote client proxies.
Client services
Expertise
Demographic focus
Fee options
$0 - $200,000: 1.10% annually $200,000 - $600,000: 0.85% annually $600,000 - $1,000,000: 0.65% annually $1,000,000 - $5,000,000: 0.45% annually $5,000,000 - $10,000,000: 0.35% annually $10,000,000+: 0.22% annually
Account minimum: $500,000 Fee-only: Fee-only wealth management (no commissions or mark-ups on securities)
Main office
16810 E Avenue of the Fountains, Suite 200, 16810
Fountain Hills AZ 85268
Advisors at this office
1
Most active in
Arizona
Also doing business as
Alpha Financial Nordic · Alpha Financial Nordic LLC · Rising Sun Financial Advisors · Rising Sun Financial Planning · Rising Sun Financial Planning LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
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