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Alpha Initiative

Updated today

Client AUM

$6,221,205

Clients

29

Advisors

1

of 1 employees

About

The firm provides discretionary portfolio management and investment advisory services primarily to individual investors, high-net-worth individuals, and family trusts. It typically charges percentage-of-AUM fees and focuses on managing client portfolios on an ongoing basis.

The firm uses an active, research-driven approach that combines qualitative and quantitative fundamental analysis to construct customized portfolios and model allocations for different risk tolerances. It operates as a fee-only adviser under a fiduciary standard, custodying client assets with a third-party custodian and disclosing the potential use of listed options, short selling, margin, derivatives, and hedging as part of its investment toolkit.

Although organized as a very small independent RIA, the firm is not a solo practitioner: it is owned and run by two principals and assigns multiple operational roles internally, with one principal also engaged in external employment and real estate activities. Its small scale combined with the use of relatively sophisticated trading strategies and participation in an institutional custody/brokerage program that provides research and trading support distinguishes it from many peers.

Client services

Portfolio management

Expertise

Active portfolio management Concentrated stock management

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Fee options

Percentage

2% annually

Other

Account minimum: $100,000 Fee-only: Fee-only adviser

Main office

10687 Swede Creek Road

Palo Cedro CA 96073

Advisors at this office

1

Most active in

California

Also doing business as

Alpha Initiative · Alpha Initiative, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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