Novato, CA De Long Ave. logo

Novato, CA De Long Ave. Office

Team
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Alpha Wealth Management And Planning LLC logo

Alpha Wealth Management And Planning LLC

Team

Firm-wide stats for Alpha Wealth Management And Planning LLC

Total advisors

6

Across 2 offices

Clients per advisor

79 High

Avg AUM per client

$635,953 Low

HNW client ratio

51% High

About

Alpha Wealth Management and Planning serves individuals (including high net worth clients), pension and profit-sharing plans, charitable organizations, and businesses. The firm offers discretionary and non-discretionary investment management, financial planning and consulting, and retirement plan consulting (including 3(21)/3(38) services), along with specialized advisory work such as stock option analysis, corporate structure guidance, corporate and personal tax planning, and cost segregation studies.

Its investment approach is primarily long-term but incorporates fundamental, technical, cyclical and charting analysis to build diversified portfolios of exchange-traded securities, mutual funds and individual equities; accounts are reviewed at least quarterly and rebalanced as needed. The firm also uses an order management system to implement tax-efficient asset location and opportunistic rebalancing for held-away accounts (for example, 401(k)s and HSAs) and offers managed account options such as an SEI program.

Alpha Wealth Management and Planning is a mid-size team (six advisors) managing approximately $319.6 million for about 473 clients and, unusually for firms in this cohort, sponsors its own wrap fee program with distinct technical (PPG) and fundamental (MPT) platform tracks. Advisors are separately registered with LPL Financial and hold insurance licenses, which provides the firm access to custodial and technology platforms but also represents potential conflicts of interest the firm discloses and manages.

Based on Alpha Wealth Management And Planning LLC

Expertise

General retirement planning Charitable giving & philanthropy Equity compensation tax strategy Business exit / sale strategy

Based on Alpha Wealth Management And Planning LLC

Occupation focus

Founder/Business Owner Executive

Based on Alpha Wealth Management And Planning LLC

Location

690 De Long Ave., Suite 300

Novato CA 94945

Advisors at this office

5

Advisors at this office

user avatar

Robert A

Series 63, Series 65

Novato, CA

Alpha Wealth Management And Planning LLC

Robert Atkins is a financial advisor at Alpha Wealth Management and Planning LLC with 48 years of industry experience. He holds Series 63 and Series 65 credentials and has been with Alpha Wealth Management and Planning and LPL Financial since 2015. Atkins is also involved with a separate business focused on tax preparation and accounting services under Wealth Strategies. Alpha Wealth Management and Planning serves individuals, pension and profit-sharing plans, charitable organizations, and businesses, offering investment management, financial planning, and specialized advisory services. The firm employs a primarily long-term investment approach that incorporates fundamental, technical, cyclical, and charting analysis to build diversified portfolios, and it sponsors its own wrap fee program with multiple platform tracks.

General retirement planning Charitable giving & philanthropy Equity compensation tax strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

William B

Series 66

Novato, CA

Alpha Wealth Management And Planning LLC

William Bomar is a financial advisor with Alpha Wealth Management and Planning LLC in Novato, CA. He holds the Series 66 designation and has 20 years of industry experience, including roles at Applied Financial Planning, Inc. and LPL Financial, LLC where he has been active for the past 10 years. Alpha Wealth Management and Planning serves individuals, pension and profit-sharing plans, charitable organizations, and businesses, offering investment management, financial planning, and specialized advisory services. The firm employs a primarily long-term investment approach integrating fundamental, technical, cyclical, and charting analysis to build diversified portfolios, and manages approximately $319.6 million for about 473 clients.

General retirement planning Charitable giving & philanthropy Equity compensation tax strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Jasin C

Series 63, Series 65

Novato, CA

Alpha Wealth Management And Planning LLC

Jasin Carlen is an advisor at Alpha Wealth Management and Planning LLC with 28 years of industry experience. He holds Series 63 and Series 65 designations and has worked with LPL Financial since 2010. In addition to his advisory role, he provides non-variable insurance focusing on long-term care, life, and disability coverage. Alpha Wealth Management and Planning serves individuals, pension and profit-sharing plans, charitable organizations, and businesses, offering investment management, financial planning, and specialized advisory services. The firm uses a primarily long-term investment approach that incorporates multiple types of analysis to build diversified portfolios, with ongoing account review and tax-efficient strategies.

General retirement planning Charitable giving & philanthropy Equity compensation tax strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Keith W

Series 63, Series 65

Novato, CA

Alpha Wealth Management And Planning LLC

Keith Wheeler is a financial advisor with Alpha Wealth Management and Planning LLC in Novato, CA, holding Series 63 and Series 65 credentials and bringing 37 years of industry experience. His prior work includes roles at Morgan Stanley, Bank of America, Merrill, and Robert W. Baird. He serves as a board member for the Novato Police K9 Foundation. Alpha Wealth Management and Planning serves individuals, pension and profit-sharing plans, charitable organizations, and businesses, offering investment management, financial planning, retirement consulting, and specialized advisory services. The firm employs a primarily long-term investment approach that integrates fundamental, technical, cyclical, and charting analysis to build diversified portfolios and sponsors its own wrap fee program with technical and fundamental platform options.

General retirement planning Charitable giving & philanthropy Equity compensation tax strategy Business exit / sale strategy Founder/Business Owner Executive
user avatar

Penny B

CFP®, Series 63, Series 65

Novato, CA

Alpha Wealth Management And Planning LLC

Penny Bacharach is a CFP® professional with over 41 years of industry experience. She is currently with Alpha Wealth Management and Planning LLC, where she has been since 2015, and has also been associated with LPL Financial since 2005. Alpha Wealth Management and Planning serves individuals, pension and profit-sharing plans, charitable organizations, and businesses, offering a range of services including investment management, financial planning, retirement plan consulting, and specialized advisory work. The firm manages diversified portfolios with a primarily long-term investment approach, incorporating multiple analysis techniques and offering tax-efficient asset management alongside its own wrap fee program.

General retirement planning Charitable giving & philanthropy Equity compensation tax strategy Business exit / sale strategy Founder/Business Owner Executive
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