Myrtle Beach, SC Office

Alphastar Capital Management serves a mix of individual clients (including high‑net‑worth individuals), corporate and business clients, and retirement plans, offering discretionary investment management, financial planning, participant account management for 401(k) and pension plans, and subadvisory services to other registered investment advisers. The firm operates at enterprise scale, reporting roughly 135 advisors, about $2.5 billion in assets under management, over 8,400 client relationships, and an extensive office footprint.

Investment implementation is through firm-designed Alphastar Model Portfolios and advisor‑directed models that use strategic (target allocations and rebalancing) and tactical (momentum and fundamentals) approaches, and may include equities, ETFs, mutual funds, structured notes, private placements and fee‑based annuities. Alphastar commonly employs unaffiliated subadvisers and underlying funds, and uses third‑party portfolio construction technology — including tax‑aware optimization and custom indexing tools — while offering ERISA-related plan services (including potential 3(38) discretionary and 3(21) co‑fiduciary roles).

Distinctive features disclosed in the brochure include the firm’s provision of subadvisory and promoter/referral arrangements to unaffiliated investment advisers, a practice noted as relatively uncommon for enterprise peers and explicitly described along with related referral fees. The firm also discloses a formal minimum cash‑position policy (generally at least 0.5% and 2% for accounts holding illiquid securities) and maintains common‑control relationships with affiliated wholesalers and insurance support entities (for example, Barnabas and Financial Independence Group), which are disclosed as potential conflicts of interest.