Sarasota, FL Office

Team
Updated today
AlphaStar Capital Management logo

AlphaStar Capital Management

Multi-team

Firm-wide stats for AlphaStar Capital Management

Total advisors

153

Across 98 offices

Clients per advisor

55 Typical

Avg AUM per client

$263,916 Very Low

HNW client ratio

5% Very Low

About

Alphastar Capital Management serves a mix of individual clients (including high‑net‑worth individuals), corporate and business clients, and retirement plans, offering discretionary investment management, financial planning, participant account management for 401(k) and pension plans, and subadvisory services to other registered investment advisers. The firm operates at enterprise scale, reporting roughly 135 advisors, about $2.5 billion in assets under management, over 8,400 client relationships, and an extensive office footprint.

Investment implementation is through firm-designed Alphastar Model Portfolios and advisor‑directed models that use strategic (target allocations and rebalancing) and tactical (momentum and fundamentals) approaches, and may include equities, ETFs, mutual funds, structured notes, private placements and fee‑based annuities. Alphastar commonly employs unaffiliated subadvisers and underlying funds, and uses third‑party portfolio construction technology — including tax‑aware optimization and custom indexing tools — while offering ERISA-related plan services (including potential 3(38) discretionary and 3(21) co‑fiduciary roles).

Distinctive features disclosed in the brochure include the firm’s provision of subadvisory and promoter/referral arrangements to unaffiliated investment advisers, a practice noted as relatively uncommon for enterprise peers and explicitly described along with related referral fees. The firm also discloses a formal minimum cash‑position policy (generally at least 0.5% and 2% for accounts holding illiquid securities) and maintains common‑control relationships with affiliated wholesalers and insurance support entities (for example, Barnabas and Financial Independence Group), which are disclosed as potential conflicts of interest.

Based on AlphaStar Capital Management

Location

1819 Main Street, Suite 260

Sarasota FL 34236

Advisors at this office

2

Advisors at this office

user avatar

Lee N

CFP®, Series 66

Sarasota, FL

AlphaStar Capital Management

Lee Northern is a CFP® with 17 years of experience in the financial industry. He is currently with AlphaStar Capital Management and Stanley Wealth Retirement, having previously worked at firms including Charles Schwab, USAA Financial Advisors, and Merrill. In addition to his advisory roles, he is also licensed as an insurance agent and occasionally offers insurance products to clients. AlphaStar Capital Management is a registered investment adviser managing approximately $1.84 billion for individuals, trusts, small businesses, and other entities. The firm employs both model and custom strategies that combine strategic asset allocation with quantitative and tactical approaches, and it also serves as a subadviser and referral agent to other advisers.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
user avatar

Dustin S

Series 65

Sarasota, FL

AlphaStar Capital Management

Dustin Stanley is a financial advisor with AlphaStar Capital Management, holding a Series 65 designation and 11 years of industry experience. His prior roles include positions at Strategic Wealth Investment Group and Prime Capital Financial. Outside of financial advising, he is involved in various entrepreneurial ventures, including consulting, yacht chartering, and a medicinal cannabis partnership. AlphaStar Capital Management serves individual, corporate, and retirement plan clients with discretionary investment management, financial planning, and subadvisory services. The firm utilizes a combination of strategic and tactical investment models and employs third-party portfolio construction technology while managing approximately $2.5 billion in assets across over 8,400 client relationships.

Tax-loss harvesting Active portfolio management Passive / index investing Private / alternative investments Founder/Business Owner Retired
View complete list of advisors at this office
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