Altar Rock
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$156,740,522
Clients
26
Advisors
4
across 4 offices
About
Altar Rock primarily serves high‑net‑worth individuals, families, and trusts, providing discretionary portfolio management and financial planning as ongoing services. The firm also accepts standalone planning engagements and may advise on or manage assets held within insurance structures such as Private Placement Life Insurance (PPLI) and Private Placement Variable Annuities (PPVA), in addition to allocating to third‑party managers, private funds, and alternative investments.
The firm’s investment process blends qualitative and quantitative analysis overseen by an Investment Committee, with attention to asset allocation, tax‑aware portfolio construction, manager selection, and regular rebalancing; client portfolios are reviewed at least quarterly. Altar Rock uses proprietary planning and modeling tools through an affiliated entity (Path Matters LLC) and may implement strategies that include direct‑indexing, tax‑aware approaches, or manager strategies that employ leverage, shorting, or other tactical techniques when appropriate.
Noteworthy for a firm of its size, Altar Rock has an insurance affiliate (Altar Rock Insurance LLC) and supervised persons who are registered representatives of the broker‑dealer Simplicity Investments, which means the firm and its affiliates may receive insurance‑related or broker‑dealer compensation in connection with PPLI/PPVA and similar arrangements. The brochure discloses these compensation sources and related conflicts, notes the firm may offset advisory fees to address such compensation, and states that commissions do not constitute a majority of its revenue.
Client services
Expertise
Occupation focus
Fee options
Separate financial planning engagements may be charged as fixed fees, hourly fees, project-based fees, capped fees, or other agreed arrangements.
$0 - $5,000,000: 1.00% $5,000,001 - $30,000,000: 0.75% $30,000,001 - $150,000,000: 0.50% $150,000,001 - $500,000,000: 0.35% $500,000,001 - $1,000,000,000: 0.25% $1,000,000,001+: 0.20%
Fees for separate financial planning engagements may be hourly, fixed, capped, or project-based as agreed.
Main office
See officeNew York NY
Advisors at this office
1
Offices (4)
Most active in
California · Florida · Massachusetts · Michigan · New York
Also doing business as
Altar Rock · Altar Rock LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
Quick links
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)