Amara Financial, LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$248,545,748
Clients
143
Advisors
3
across 3 offices
About
Amara Financial serves individuals (including high–net-worth clients), corporations, and employer-sponsored retirement plans by providing discretionary and non-discretionary investment management, financial planning, retirement plan consulting, portfolio monitoring, and referrals to third-party managers. The firm manages roughly $250 million across about 143 client relationships with a two-advisor team and offers both comprehensive and targeted planning that can cover estate, tax, education, charitable, and other specialized areas.
The firm’s investment approach is goal-based and grounded in Modern Portfolio Theory, using diversified model portfolios primarily constructed with ETFs and mutual funds and employing both fundamental and technical analysis for security selection. Amara conducts investment manager due diligence, customizes portfolios to clients’ risk tolerances and time horizons, and provides ongoing monitoring with periodic reviews and discretionary authority where agreed.
A noteworthy feature is that the firm’s investment adviser representatives also act as licensed insurance agents/brokers and may receive commissions for insurance product sales; Amara discloses this conflict and maintains procedures intended to mitigate it. The firm also offers several less common services for a firm of its size — including cost segregation studies, corporate-structure and real estate analyses — and its staff hold credentials such as CFP, ADPA, and CDFA, supporting planning for domestic partners and divorce-related financial issues.
Client services
Expertise
Fee options
Fixed fees for financial planning and consulting services; one-time or ongoing; negotiable based on scope and complexity.
Up to 1.50% annually, negotiable and can be reduced or waived at firm's discretion
Main office
See office580 California Street, 12th Floor
San Francisco CA 94104
Advisors at this office
1
Offices (3)
Most active in
California · Colorado · Massachusetts · Oregon · Texas · Washington
Also doing business as
Amara Financial · Amara Financial, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Advisors at this firm
Lisa M
CFP®, Series 66
Groveland, MA
Amara Financial, LLC
Lisa Morgan is a CFP® with 20 years of experience in financial advising. She is currently with Amara Financial, LLC and has previously worked at firms including RW Baird and Janney Montgomery Scott. Amara Financial serves individuals, corporations, and employer-sponsored retirement plans by providing investment management, financial planning, and retirement plan consulting. The firm employs a goal-based investment approach grounded in Modern Portfolio Theory, using diversified portfolios constructed with ETFs and mutual funds, and offers specialized planning in areas such as estate, tax, education, and charitable giving.
Lauren F
CFP®, Series 66
Monument, CO
Amara Financial, LLC
Lauren Fortier is a CFP® professional with 11 years of industry experience. She has worked at Amara Financial, LLC since 2020, following previous roles at Brio Financial Group and Ameriprise Financial Services. Fortier holds a Series 66 license. Amara Financial, LLC serves individuals, including high-net-worth clients, corporations, and employer-sponsored retirement plans by providing investment management, financial planning, and retirement plan consulting. The firm employs a goal-based investment approach grounded in Modern Portfolio Theory, using diversified portfolios constructed primarily with ETFs and mutual funds.
Abraham M
CFP®, Series 66
San Francisco, CA
Amara Financial, LLC
Abraham Martinez is a CFP®-certified financial advisor with 19 years of industry experience. He has worked at Amara Financial, LLC since 2020 and previously held roles at Brio Financial Group and Ameriprise Financial Services, Inc. Martinez is also a licensed insurance agent for fixed products. Amara Financial serves individuals, corporations, and employer-sponsored retirement plans with discretionary and non-discretionary investment management, financial planning, and retirement plan consulting. The firm employs a goal-based investment approach grounded in Modern Portfolio Theory and offers specialized services such as cost segregation studies and corporate-structure analyses.
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