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American Elite Advisory

Updated today

Client AUM

$19,491,483

Clients

73

Advisors

5

across 4 offices

About

American Elite Advisory provides discretionary investment management and account supervision primarily to individual and high-net-worth clients, typically charging percentage-of-AUM fees and managing assets through separately managed account arrangements. As of 12/31/2025 the firm reported approximately $20.1 million in discretionary assets across about 73 client relationships and uses program relationships with AssetMark Trust Company, American Funds Service Company, and Jackson National Life Insurance Company.

The firm’s process begins with a client-specific assessment to determine risk profile and customized asset-allocation recommendations, and it combines fundamental “value” equity selection—favoring U.S. large-cap, dividend-paying multinational companies—with active technical and quantitative strategies. AEA employs mathematical models and multiple indicators, and discloses that it may use speculative techniques (including leverage, concentration, and potentially illiquid investments); it generally manages accounts on a discretionary basis and can accommodate client-imposed trading or concentration limits.

Distinctive operational features for a firm of this size include multiple sub-advisor and custodian relationships (AssetMark, American Funds, Jackson National, Charles Schwab, Fidelity, and Interactive Brokers) and the ability to administer fee-based annuity products in addition to mutual funds and SMAs. The brochure also notes practices that bear on client oversight and operations: the firm deducts fees directly from client accounts (constituting custody for reporting purposes), maintains an account review cycle of at least every 36 months, and discloses principals’ outside insurance and business activities.

Client services

Portfolio management Selection of other advisers

Expertise

Annuities Active portfolio management Wealth management Passive / index investing

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Fee options

Percentage

$0+: 2.00% annually for separately managed accounts by AEA (negotiable) $0+: 1.10% annually of AssetMark program fee (fees per AssetMark schedule, negotiable) $0+: 1.00% annually for American Funds (not negotiable) $0+: Up to 1.50% annually for fee-based fixed index and variable annuity products through Jackson National Life Insurance Company (negotiable)

Other

Fee-only: Management fees as percentage of AUM; no commissions accepted

Main office

See office

Crowley TX

Advisors at this office

2

Most active in

Arkansas · Florida · Missouri · Texas · Virginia

Also doing business as

American Elite Advisory · Texas Elite Advisory, LLC

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Sean H

Series 63, Series 65

The Villages, FL

American Elite Advisory

Sean Horn is a financial advisor with American Elite Advisory, holding Series 63 and Series 65 licenses and possessing 10 years of industry experience. His prior work includes roles at Texas Elite Advisory, Jefferson Asset Management, OneAmerica Securities, Anchor Financial, and American United Life. Outside of his advisory work, he is a mortgage notary closer and owns A.S.H. Enterprises, LLC, which supports his spouse’s skin-care business and related activities. American Elite Advisory provides discretionary portfolio management and supervisory services to individual and high-net-worth investors, employing a fundamental value-oriented investment approach combined with technical and quantitative strategies. The firm offers customized portfolios through separately managed accounts and access to third-party programs, maintaining a multi-office presence with a seven-advisor team.

Annuities Active portfolio management Wealth management Passive / index investing
user avatar

Vernon B

Series 65, Series 66

Crowley, TX

American Elite Advisory

Vernon Bell is a financial advisor with American Elite Advisory holding Series 65 and Series 66 licenses and 15 years of industry experience. He has worked at Texas Elite Advisory, LLC since 2015 and concurrently provides business consulting, planning, strategy, and life and health insurance services through Vast Data Services, Inc. American Elite Advisory is a team-based firm that provides discretionary investment management and account supervision primarily for individual and high-net-worth clients. The firm combines fundamental value equity selection with active technical and quantitative strategies, managing approximately $20.1 million in discretionary assets across about 73 client relationships.

Annuities Active portfolio management Wealth management Passive / index investing
user avatar

Robert L

Series 63, Series 65

Ormond Beach, FL

American Elite Advisory

Robert Lozano is a financial advisor at American Elite Advisory with seven years of industry experience. He holds Series 63 and Series 65 licenses. Prior to joining American Elite Advisory in 2022, he worked at Royal Fund Management, LLC from 2019 to 2022 and has held a long-term role at Federal Express Corporation since 2014. He is also an independent insurance agent, providing basic needs assessments and financial planning related to life insurance, long-term care, and fixed annuities. American Elite Advisory provides discretionary investment management primarily to individual and high-net-worth clients, using a combination of fundamental value equity selection and active technical and quantitative strategies. The firm manages assets through separately managed accounts and partners with multiple custodians and sub-advisors.

Annuities Active portfolio management Wealth management Passive / index investing
user avatar

Bruce S

CFP®, Series 63, Series 66

Mabank, TX

American Elite Advisory

Bruce Sutherland is a CFP® with 15 years of industry experience. He is currently with American Elite Advisory and has previously worked at MMWKM Advisors, LLC. American Elite Advisory provides discretionary portfolio management and account supervisory services to individual and high-net-worth investors. The firm combines a fundamental value-oriented approach with technical and quantitative strategies, offering customized portfolios that include the use of options and active techniques.

Annuities Active portfolio management Wealth management Passive / index investing
user avatar

James S

Series 65

Crowley, TX

American Elite Advisory

James Shores is a financial advisor at American Elite Advisory with six years of industry experience. He holds a Series 65 designation and has worked previously with Retirement Wealth Advisors and Royal Fund Management, LLC. In addition to his advisory role, Shores owns and operates JVS Wealth LLC, where he provides financial planning focused on insurance products and Medicare insurance. American Elite Advisory offers discretionary portfolio management and supervisory services to individual and high-net-worth investors, using a value-oriented investment approach combined with technical and quantitative strategies. The firm customizes portfolios through separately managed accounts and multiple indicators, serving clients across five offices with a team of seven advisors.

Annuities Active portfolio management Wealth management Passive / index investing
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