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American Financial Advisors Inc

Updated today

Client AUM

$1,279,425,880

Clients

799

Advisors

6

across 3 offices

About

American Financial Advisors, Inc. serves individual clients across the wealth spectrum, including high-net-worth households, and provides asset management, comprehensive financial planning, and 401(k) plan services. The firm also works with plan sponsors on fiduciary matters and runs participant education and group enrollment programs.

The firm implements a passive, asset-class investment approach through written Investment Policy Statements and diversified model portfolios composed of low-cost, no-load index and mutual funds, including access to certain Dimensional Fund Advisors funds. Portfolios are managed on a largely non-discretionary basis—American Financial reports $0 in discretionary AUM and approximately $1.28 billion in non-discretionary AUM—and the firm rebalances periodically to maintain agreed allocations.

What is distinctive about this firm is the combination of very large non-discretionary assets under management and a control structure that centralizes trading (individual advisory representatives do not execute trades), which leaves clients with final decision-making authority more often than is typical for team firms. The firm also provides educational seminars and workshops for clients and retirement plan participants and offers advisory support around securities-backed lines of credit and other complex product types.

Client services

Financial planning Portfolio management Educational seminars or workshops

Expertise

Passive / index investing Cash flow / budgeting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy

Occupation focus

Executive Founder/Business Owner

Demographic focus

Baby Boomers (Born 1946-1964)

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Fee options

Fixed

Fixed fees ranging from $325 to $5,000

Percentage

$0 - $1,000,000: 1.08% annually $1,000,001 - $2,000,000: 0.88% annually $2,000,001 - $5,000,000: 0.73% annually $5,000,001+: 0.58% annually

Project-based

$325/hour for professional services and $175/hour for staff time

Other

Fee-only: Fixed fees ranging from $325 to $5,000; Hourly fees: $325/hour professional services, $175/hour staff time

Main office

See office

1031 W Morse Blvd., Ste. 110

Winter Park FL 32789

Advisors at this office

4

Most active in

Alabama · Arizona · California · Colorado · Connecticut · Florida · Georgia · Idaho · Illinois · Indiana · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Missouri · Nevada · New Hampshire · New Jersey · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Utah · Virginia · Washington · Wisconsin

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

William M

CFA®, Series 63, Series 65

Rexford, NY

American Financial Advisors Inc

William Mertes is a CFA® charterholder with 30 years of industry experience. He has been with American Financial Advisors, Inc. since 1995. American Financial Advisors, Inc. serves individual clients across the wealth spectrum, including high-net-worth households, offering asset management, comprehensive financial planning, and 401(k) plan services. The firm employs a passive, asset-class investment approach with diversified, low-cost model portfolios and manages approximately $1.28 billion in non-discretionary assets under management.

Passive / index investing Cash flow / budgeting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Executive Founder/Business Owner Baby Boomers (Born 1946-1964)
user avatar

James C

Series 65, Series 66

Incline Village, NV

American Financial Advisors Inc

James Cable is a financial advisor with American Financial Advisors Inc. in Incline Village, NV, holding Series 65 and Series 66 licenses and bringing 16 years of industry experience. He has worked at American Financial Advisors Inc. since 2014 and concurrently at CPS Insurance since 2010. Prior to his financial advisory career, he spent 38 years with American Airlines. Outside of his advisory role, he occasionally sells fixed insurance products through CPS Insurance. American Financial Advisors, Inc. serves a diverse client base including high-net-worth households, offering asset management, comprehensive financial planning, and 401(k) services. The firm employs a passive, asset-class investment strategy with diversified model portfolios and maintains a non-discretionary management structure that gives clients more frequent decision-making authority.

Passive / index investing Cash flow / budgeting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Executive Founder/Business Owner Baby Boomers (Born 1946-1964)
user avatar

Mark B

Series 63, Series 65

Winter Park, FL

American Financial Advisors Inc

Mark Bras is a financial advisor with American Financial Advisors Inc. based in Winter Park, FL, holding Series 63 and Series 65 designations and bringing 19 years of industry experience. He has worked with American Financial Advisors Inc. since 2007 and also owns American Financial Consulting Service, Inc., where he provides financial planning services specifically to American Airlines pilots. Additionally, he serves as an airline captain and trainer for American Airlines. American Financial Advisors, Inc. serves individual clients across the wealth spectrum, including high-net-worth households, offering asset management, comprehensive financial planning, and 401(k) plan services. The firm employs a passive, asset-class investment approach using written Investment Policy Statements and diversified model portfolios of low-cost index and mutual funds, and it manages a large portfolio of non-discretionary assets while providing educational seminars and advisory support for complex financial products.

Passive / index investing Cash flow / budgeting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Executive Founder/Business Owner Baby Boomers (Born 1946-1964)
user avatar

Andrew B

CFP®, Series 65

Winter Park, FL

American Financial Advisors Inc

Andrew Bras is a CFP® and holds a Series 65 license with seven years of experience in the financial industry. He has been with American Financial Advisors Inc since 2019 and is also president of Aviation Financial Analytics LLC, where he provides analytical services for pension plans. American Financial Advisors, Inc. serves individual clients across the wealth spectrum, including high-net-worth households, offering asset management, comprehensive financial planning, and 401(k) plan services. The firm uses a passive, asset-class investment approach with diversified model portfolios and emphasizes client decision-making through a centralized trading structure.

Passive / index investing Cash flow / budgeting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Executive Founder/Business Owner Baby Boomers (Born 1946-1964)
user avatar

Matthew B

CFP®, Series 63, Series 65

Winter Park, FL

American Financial Advisors Inc

Matthew Boyce is a CFP® with 31 years of experience in the financial industry. He has worked at American Financial Advisors, Inc. since 1995 and has been self-employed in insurance sales since 2005. His insurance work includes assisting with various insurance questions related to term and whole life policies. American Financial Advisors, Inc. serves individual clients across the wealth spectrum, including high-net-worth households, providing asset management, comprehensive financial planning, and 401(k) plan services. The firm employs a passive, asset-class investment approach with a unique structure that centralizes trading while leaving clients with final decision-making authority.

Passive / index investing Cash flow / budgeting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Executive Founder/Business Owner Baby Boomers (Born 1946-1964)
user avatar

Alexander B

Series 65

Winter Park, FL

American Financial Advisors Inc

Alexander Bras is a Series 65-licensed advisor with American Financial Advisors Inc in Winter Park, FL, where he has worked for seven years. He has a total of eight years of industry experience and is also involved with American Financial Support Services, providing administrative and support activities. American Financial Advisors serves individual clients across the wealth spectrum, including high-net-worth households, offering asset management, comprehensive financial planning, and 401(k) plan services. The firm employs a passive, asset-class investment approach with a focus on diversified low-cost index and mutual funds, managing approximately $1.28 billion in non-discretionary assets while maintaining client control over final investment decisions.

Passive / index investing Cash flow / budgeting Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Executive Founder/Business Owner Baby Boomers (Born 1946-1964)
View complete list of advisors at this firm
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