American Money Management, LLC logo

American Money Management, LLC

Updated today

Client AUM

$821,456,710

Clients

832

Advisors

11

across 3 offices

About

American Money Management, LLC serves individual clients (including high‑net‑worth households) as well as investment companies, pension and profit‑sharing plans, trusts, corporations and other business entities. The firm’s core services are discretionary portfolio management, non‑discretionary 401(k) advisory services, and periodic financial planning.

Investment decisions are made by an investment committee that implements customizable, asset‑allocation oriented strategies spanning aggressive growth to conservative income, and may include dividend‑focused sleeves and diversifying assets. Client relationships begin with a profile and risk/timeline assessment, accounts are monitored continuously with bi‑weekly deviation reviews, and trading and custody are handled through institutional custodians.

Compared with many peers, AMM sometimes negotiates performance‑based (incentive) fee arrangements with qualified clients and maintains procedures intended to address potential side‑by‑side conflicts. The firm also recommends alternative investments — including unaffiliated private funds for accredited investors and one‑year collateralized notes issued by an affiliated issuer (limited supply and minimums apply) — with disclosure and subscription requirements and stated controls around those recommendations.

Client services

Financial planning Portfolio management Selection of other advisers

Expertise

Retirement income strategy Income planning Concentrated stock management

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Fixed fees for financial planning services, typically $2,500 - $5,000

Percentage

0.10% to 1.50% annually (negotiable based on size and complexity)

Project-based

Hourly charges may apply for financial planning in non-asset management or complex situations

Performance-based

Performance-based fees negotiated on a case-by-case basis with qualified clients

Other

Account minimum: $100,000 Fee-only: Financial planning fees typically range between $2,500 - $5,000; may be fixed fee and/or hourly charges

Main office

See office

14249 Rancho Santa Fe Farms Road, P.O. Box 675203

Rancho Santa Fe CA 92067

Advisors at this office

9

Most active in

Arizona · California · Colorado · Florida · Idaho · Illinois · Michigan · Nevada · New Hampshire · New Jersey · New York · Oregon · Pennsylvania · Tennessee · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Jeanni H

CFP®

Rancho Santa Fe, CA

American Money Management, LLC

Jeanni Harrison is a CFP® professional with 11 years of industry experience, currently serving as an advisor at American Money Management, LLC since 2021. Prior to that, she worked at Wealth Quest Partners, Inc. for seven years. She is also the principal of RJ Financial Partners, LLC, an investment-related business. American Money Management, LLC provides discretionary portfolio management and 401(k) advisory services to individuals, pension plans, trusts, and corporations. The firm employs a team-based approach with tailored asset-allocation strategies and incorporates alternative investments where appropriate.

Retirement income strategy Income planning Concentrated stock management
user avatar

Gabriel W

Series 63, Series 65

Rancho Santa Fe, CA

American Money Management, LLC

Gabriel Wisdom is a financial advisor at American Money Management, LLC with 41 years of industry experience. He has been with American Money Management since 1999 and is also involved with CBS-FM Talk Radio and the Business News Network. Wisdom is a shareholder and director of Monterey Financial, a finance company. American Money Management serves individual clients, including high-net-worth households, as well as institutional clients such as pension plans and corporations. The firm employs an investment committee to implement customizable, asset-allocation oriented strategies and offers discretionary portfolio management, 401(k) advisory services, and financial planning.

Retirement income strategy Income planning Concentrated stock management
user avatar

Adele C

Series 66

Morena Valley, CA

American Money Management, LLC

Adele Canetti is a financial advisor at American Money Management, LLC with 20 years of industry experience. She holds the Series 66 designation and has been with American Money Management since 2008. Outside of her advisory work, she owns and operates Dollar Book Fair, a used bookstore in Buena Park, California. American Money Management provides discretionary portfolio management to individuals, pension plans, trusts, corporations, and other entities, offering tailored asset-allocation strategies managed by an investment committee. The firm integrates fundamental, cyclical, economic, and technical analysis, and includes alternative investments where appropriate.

Retirement income strategy Income planning Concentrated stock management
user avatar

Rene D

CFP®, Series 63

Rancho Santa Fe, CA

American Money Management, LLC

Rene De Charon is a CFP® and Series 63 credentialed advisor with 26 years of industry experience. He has worked at American Money Management, LLC since 2021 and previously spent seven years at Wealth Quest Partners, Inc. He is also the principal of RJ Financial Partners, LLC, a financial services business. American Money Management, LLC serves individual clients, including high-net-worth households, as well as institutional clients such as pension plans and trusts. The firm offers discretionary portfolio management, 401(k) advisory services, and financial planning, with an investment committee overseeing customizable, asset-allocation oriented strategies.

Retirement income strategy Income planning Concentrated stock management
user avatar

Glenn B

Series 65

Rancho Santa Fe, CA

American Money Management, LLC

Glenn Busch is a financial advisor at American Money Management, LLC with 18 years of industry experience. He holds a Series 65 designation and has been with American Money Management since 2007. In addition to his advisory role, he has been affiliated with UCSD since 2006. American Money Management, LLC provides discretionary portfolio management and non-discretionary 401(k) advisory services to individuals, pension plans, trusts, and corporations. The firm employs a team-based approach to implement tailored asset-allocation strategies using fundamental, cyclical, economic, and technical analysis, and incorporates alternative investments where appropriate.

Retirement income strategy Income planning Concentrated stock management
user avatar

Thomas M

Series 63, Series 65

San Rafael, CA

American Money Management, LLC

Thomas McAuliffe is a financial advisor at American Money Management, LLC with 40 years of industry experience. He holds Series 63 and Series 65 licenses and has worked at firms including LPL Financial, Advisor Resource Council, Heritage Wealth Management, and Conscious Capital. Outside of his advisory work, he is a meditation teacher and spiritual director, and serves on the board of Unity in Marin, a nonprofit spiritual community. American Money Management, LLC provides discretionary portfolio management, 401(k) advisory services, and financial planning to individual clients, investment companies, pension plans, trusts, and business entities. The firm employs an investment committee to implement customizable asset-allocation strategies and offers alternative investments with established controls.

Retirement income strategy Income planning Concentrated stock management
user avatar

Shay T

Series 65

Rancho Santa Fe, CA

American Money Management, LLC

Shay Tahar is a financial advisor at American Money Management, LLC with two years of industry experience. He holds a Series 65 designation and has worked at American Money Management since 2024. Prior to this, his background includes roles in education and retail. American Money Management serves individual clients, including high-net-worth households, as well as various institutional clients. The firm employs an investment committee to manage customizable, asset-allocation strategies and offers discretionary portfolio management, 401(k) advisory services, and periodic financial planning.

Retirement income strategy Income planning Concentrated stock management
user avatar

Rana D

Series 65

Rancho Santa Fe, CA

American Money Management, LLC

Rana Davidson is a financial advisor at American Money Management, LLC with five years of industry experience. She holds a Series 65 designation and previously worked at Cubic Corporation and KPMG, LLP. American Money Management serves individual clients, including high-net-worth households, as well as various institutional clients. The firm’s investment approach involves customizable, asset-allocation strategies overseen by an investment committee, with ongoing account monitoring and a focus on both discretionary and non-discretionary advisory services.

Retirement income strategy Income planning Concentrated stock management
user avatar

Michael M

Series 65

Rancho Santa Fe, CA

American Money Management, LLC

Michael Moore is a financial advisor at American Money Management, LLC with 24 years of industry experience. He has been with the firm since 2001 and holds a Series 65 designation. American Money Management, LLC serves individual clients, including high-net-worth households, as well as institutions such as pension plans and trusts. The firm employs an investment committee to manage customizable, asset-allocation strategies ranging from aggressive growth to conservative income and offers discretionary portfolio management, 401(k) advisory services, and periodic financial planning.

Retirement income strategy Income planning Concentrated stock management
user avatar

Marnie B

CFP®

Rancho Santa Fe, CA

American Money Management, LLC

Marnie Baird is a CFP® with six years of industry experience, currently serving as a financial advisor at American Money Management, LLC since 2021. Prior to joining American Money Management, she worked at Wealth Quest Partners, Inc. for seven years. American Money Management, LLC provides discretionary portfolio management and 401(k) advisory services to individuals, pension plans, trusts, and corporations. The firm employs tailored asset-allocation strategies overseen by an investment committee, incorporating fundamental, cyclical, economic, and technical analysis, and includes alternative investments where appropriate.

Retirement income strategy Income planning Concentrated stock management
user avatar

Mark M

Series 63, Series 65

Rancho Santa Fe, CA

American Money Management, LLC

Mark Myers is a financial advisor with American Money Management, LLC, holding Series 63 and Series 65 licenses and 22 years of industry experience. He has worked at American Money Management since 2019 and previously held roles at Credit Union Financial Solutions and Horter Investment Management. Outside of his advisory role, he owns Myers Financial Services, where he acts as a life insurance agent specializing in fixed and fixed-indexed annuities. American Money Management, LLC is a multi-office team firm managing several hundred million dollars for individuals, pension plans, trusts, and corporations. The firm offers discretionary portfolio management with tailored asset-allocation strategies and incorporates fundamental, cyclical, economic, and technical analysis, as well as alternative investments, into its investment process.

Retirement income strategy Income planning Concentrated stock management
View complete list of advisors at this firm
Warmer team member

Not sure where to start?

We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.

Find your advisor

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.

Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. (“Warmer”)