American Values Investments, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
American Values Investments, Inc. provides model equity portfolios and values-based stock research to registered investment advisory firms and investment professionals acting as sub-advisors. The firm does not offer direct portfolio management to individual investors and reported $0 in discretionary and non‑discretionary AUM while advising approximately $54 million as of December 31, 2025.
The firm’s investment approach centers on a proprietary values‑scoring system that requires companies to score at least 400 out of 500, producing a restricted universe of roughly 100–200 “American Values” companies (fewer than 5% of public stocks). It offers three distinct models — an equal‑weight passive index (100–200 stocks), an actively managed 20–30 stock multi‑cap equity model, and a 30‑stock top‑scoring model — with annual rebalancing and an explicit priorty on values alignment over maximizing investment performance.
Several operational features distinguish the firm from many peers: it sells a paid research subscription (fees beginning at $200 per month and sometimes exceeding $1,000) and makes its model lists and research available to professionals rather than retail clients. The brochure also documents published benchmark and performance information (including hypothetical/performance results), and the firm operates with a very small client base and single‑advisor structure while relying on sub‑advisory relationships rather than direct retail portfolio management.
Client services
Expertise
Occupation focus
Fee options
$200 to over $1000 per month, depending on the situation
Main office
230 Piedmont Ave, Suite 201
Bristol VA 24201
Advisors at this office
1
Most active in
Tennessee · Virginia
Disclosures
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Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
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