American Wealth Management logo

American Wealth Management

Updated today

Client assets under management

$729,587,512

Clients

873

23% high-net-worth

Advisors

5

of 9 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

175

Very High

Average account size

$835,725

About

American Wealth Management is a SEC-registered investment adviser managing roughly $760.5 million for about 873 clients, serving individuals (including high-net-worth clients), pension and profit-sharing plans, trusts, estates, charitable organizations, corporations and other business entities. The firm provides discretionary portfolio management, financial planning, a Retirement Allocation Program for employer-sponsored plans, separately managed accounts, model strategist services and management of assets held in variable annuity contracts or fund families.

AWM implements a proprietary quantitative investment process that ranks assets by relative price momentum and trends and typically uses ETFs and mutual funds to construct portfolios; many of its tactical strategies (branded Flexfolio) are designed to reduce equity exposure in severe declines and can involve higher portfolio turnover. The firm makes independent discretionary decisions informed by its system, offers model portfolios to platform sponsors and custodians client assets at Pershing Advisor Solutions and Charles Schwab.

A distinctive aspect of AWM is that certain representatives also act as registered representatives of broker-dealer M.S. Howells & Co. and as licensed insurance agents, and the brochure discloses that advisory affiliates may receive commissions, 12b-1 fees and other compensation from product sales — relationships the firm identifies as potential conflicts of interest. It also provides model strategist services to other advisors and requires client implementation for its Retirement Allocation recommendations in some cases, and the firm declines to vote client proxies.

Client services

Financial planning Portfolio management Pension consulting

Expertise

Retirement income strategy Income planning Factor investing / smart beta Passive / index investing

Occupation focus

Executive

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Fee options

Fixed

Fixed fees for comprehensive personal financial planning services; details negotiated per engagement

Project-based

Hourly rates apply for financial planning services after initial plan or as agreed

Other

Account minimum: $300,000 (may be lower in certain circumstances at AWM's discretion)

Main office location

American Wealth Management

570 Hammill Lane

Reno NV 89511, United States

Number of offices

1

Most active in

Arizona · California · Colorado · Idaho · Montana · Nevada · Texas · Utah · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Heidi F

CFP®, Series 66

Reno, NV

American Wealth Management

Heidi Foster is a CFP® professional with 17 years of industry experience, currently serving at American Wealth Management in Reno, NV. She holds the Series 66 designation and has been involved with American Wealth Management since 2010. Foster is active in her community as a board member and chair of both the Reno Philharmonic Endowment Trust and the Food Bank of Northern Nevada. American Wealth Management is a SEC-registered investment adviser managing over $760 million for a diverse client base that includes individuals, pension plans, trusts, and charitable organizations. The firm uses a proprietary quantitative investment process focused on relative price momentum and trend analysis, primarily employing ETFs and mutual funds in its portfolio construction.

Retirement income strategy Income planning Factor investing / smart beta Passive / index investing Executive
user avatar

Patricia M

CFP®, Series 63, Series 65

Reno, NV

American Wealth Management

Patricia Meidell is a CFP® with over 53 years of experience in the financial industry. She is currently with American Wealth Management and has previously worked at M.S. Howells Securities, Inc. and Foothill Securities, Inc. Outside of her advisory role, she serves on the board of Artown, a nonprofit organization that supports local artists and multidisciplinary arts in Northern Nevada. American Wealth Management is an SEC-registered investment adviser managing approximately $760.5 million for a diverse client base, including individuals, pension plans, trusts, and charitable organizations. The firm employs a proprietary quantitative investment process focused on relative price momentum and trends, utilizing ETFs and mutual funds to construct portfolios with tactical strategies designed to manage equity exposure during market declines.

Retirement income strategy Income planning Factor investing / smart beta Passive / index investing Executive
user avatar

Dongjoon L

CFP®, CFA®, Series 63, Series 65

Reno, NV

American Wealth Management

Dongjoon Lee is a CFP® and CFA® with 12 years of industry experience, currently serving as a financial advisor at American Wealth Management since 2018. Prior to this, he worked at Schultz Financial Group Inc. and has been an adjunct professor at the University of Nevada, Reno since 2017. He also serves as investment committee chair for the Nevada Area Council Inc. Boy Scouts of America. American Wealth Management manages approximately $760.5 million for a diverse client base, including individuals, pension plans, trusts, and charitable organizations. The firm employs a proprietary quantitative investment process focused on relative price momentum and trends, primarily using ETFs and mutual funds to construct portfolios with tactical strategies aimed at managing equity exposure.

Retirement income strategy Income planning Factor investing / smart beta Passive / index investing Executive
user avatar

Laif M

Series 63, Series 65

Reno, NV

American Wealth Management

Laif Meidell is a financial advisor with American Wealth Management in Reno, NV, holding Series 63 and Series 65 licenses and bringing 30 years of industry experience. He has held leadership roles at Trondheim Management LLC and Model Strategist Program, among other positions, and serves as council president for the Nevada Area Council Boy Scouts of America. Meidell is also a board member of the Renown Health Foundation, supporting educational activities for a regional medical center. American Wealth Management is a SEC-registered investment adviser managing approximately $760.5 million for a diverse client base including individuals, pension plans, trusts, and charitable organizations. The firm employs a proprietary quantitative investment process focused on relative price momentum and trends, primarily using ETFs and mutual funds to construct portfolios with tactical strategies designed to manage equity exposure during market declines.

Retirement income strategy Income planning Factor investing / smart beta Passive / index investing Executive
user avatar

Boyong P

CFA®, Series 66

Reno, NV

American Wealth Management

Boyong Park is a CFA® charterholder and holds a Series 66 license with 10 years of industry experience. He is currently a wealth advisor and investment analyst at American Wealth Management and also serves as a part-time corporate finance lecturer at the University of Nevada. Outside of his advisory role, he is a board trustee for the Reno Philharmonic Orchestra and vice president of the Korean American Association of Reno. American Wealth Management is a SEC-registered investment adviser managing approximately $760.5 million for a diverse client base, including individuals, pension plans, trusts, and charitable organizations. The firm employs a proprietary quantitative investment process focused on relative price momentum and trend analysis, using ETFs and mutual funds to build portfolios with tactical strategies designed to mitigate equity risk during market declines.

Retirement income strategy Income planning Factor investing / smart beta Passive / index investing Executive
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