Flagstaff, AZ Office

Team
Updated today
Ameritas Advisory Services, LLC logo

Ameritas Advisory Services, LLC

Enterprise

Firm-wide stats for Ameritas Advisory Services, LLC

Total advisors

551

Across 275 offices

Clients per advisor

53 Typical

Avg AUM per client

$448,118 Typical

HNW client ratio

3% Low

About

Ameritas Advisory Services, LLC provides investment advisory and financial planning services to a broad client base that includes individual investors (including high‑net‑worth clients), retirement plans, charitable organizations, and corporate clients through a network of Investment Adviser Representatives (IARs). The firm offers a range of managed account programs — wrap and non‑wrap models, third‑party and sub‑advised solutions, and ongoing consulting — and also provides fee‑based management of variable annuity and variable universal life subaccounts.

Advisory relationships are delivered on both discretionary and non‑discretionary bases, with IARs using risk questionnaires, model portfolios and periodic reviews to align allocations with client objectives; the firm’s Investment Committee and third‑party partners (including AIP and Envestnet) support portfolio construction, monitoring and trading. Ameritas integrates multiple custodial and execution platforms (NFS, Schwab, Fidelity) and makes use of third‑party tools such as Pontera for held‑away retirement plan management while applying standard supervisory and disclosure practices to address conflicts.

Distinctive elements include the firm’s affiliation with a municipal securities dealer and municipal advisor under its broker‑dealer affiliate AIC — an affiliation that the brochure cites as the reason the firm does not permit advisory account purchases of municipal securities underwritten by AIC — and its parent/affiliate structure that links the adviser (AAS) with Ameritas Life Insurance Corp. (ALIC) and Ameritas Investment Partners (AIP). The firm also offers a dedicated Adviser Managed Variable Products (AMVP) program that can manage variable product subaccounts on a discretionary basis and discloses specific conflict‑management measures such as share‑class conversions and 12b‑1 rebate practices for certain custodial platforms.

Based on Ameritas Advisory Services, LLC

Expertise

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy

Based on Ameritas Advisory Services, LLC

Occupation focus

Founder/Business Owner Retired

Based on Ameritas Advisory Services, LLC

Location

510 N Humphreys St

Flagstaff AZ 86001

Advisors at this office

6

Advisors at this office

user avatar

William M

ChFC®, Series 63, Series 65

Flagstaff, AZ

Ameritas Advisory Services, LLC

William Morrison Jr. is a ChFC® with 45 years of experience in the financial services industry. He is currently with Ameritas Advisory Services, LLC and has been associated with Ameritas Investment Corp. since 1997 and owns Benefit & Financial Strategies LLC, where he is licensed as an independent insurance agent selling fixed insurance products. Morrison also serves as managing partner of 510 N Humphreys LLC, a single-asset LLC that houses his insurance and investment operations. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a variety of managed account programs and fee-based management of variable annuity and variable universal life subaccounts, supported by a network of Investment Adviser Representatives and multiple custodial platforms.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Retired
user avatar

Corey R

CFP®, Series 63, Series 65, Series 66

Flagstaff, AZ

Ameritas Advisory Services, LLC

Corey Raths is a CFP® professional with 26 years of experience in the financial services industry. He is currently affiliated with Ameritas Advisory Services, LLC and has previously worked with Raymond James and Merrill. In addition to his advisory role, he serves as an assistant professor of finance at Northern Arizona University. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base, including individual investors, retirement plans, charitable organizations, and corporate clients, utilizing multiple managed account programs and third-party consulting support.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Retired
user avatar

Tayton B

Series 66

Flagstaff, AZ

Ameritas Advisory Services, LLC

Tayton Bair is a financial advisor with Ameritas Advisory Services, LLC, holding a Series 66 designation and two years of industry experience. He has been affiliated with Ameritas Advisory Services and related entities since 2023 and is also involved with Benefit and Financial Strategies. Outside of advising, he has worked in roles connected to Flyrs and Fat Olives since 2021. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients. The firm offers a variety of managed account programs and fee-based management of variable annuity and life insurance subaccounts, supported by both discretionary and non-discretionary advisory relationships.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Retired
user avatar

Michael S

Series 63, Series 66

Flagstaff, AZ

Ameritas Advisory Services, LLC

Michael Sherwood is a financial advisor with Ameritas Advisory Services, LLC, holding Series 63 and Series 66 designations and bringing 26 years of industry experience. He has been with Ameritas Investment Corp since 2003 and has operated Benefit & Financial Strategies since 2002. Outside of his advisory role, Sherwood is a licensed independent insurance agent and serves as a referring agent for a Christian cost-sharing health program. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to a diverse client base including individuals, retirement plans, charitable organizations, and corporate clients. The firm offers various managed account programs and fee-based management solutions, supported by an Investment Committee and third-party partners, with services delivered on discretionary and non-discretionary bases.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Retired
user avatar

James S

Series 66

Flagstaff, AZ

Ameritas Advisory Services, LLC

James Straight is a financial advisor with Ameritas Advisory Services, LLC and holds the Series 66 designation. He has 18 years of industry experience, including roles at Ameritas Investment Corp since 2008 and Benefit and Financial Strategies since 2010. He is also a licensed independent insurance agent authorized to sell fixed insurance products. Ameritas Advisory Services, LLC provides investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients through a network of Investment Adviser Representatives. The firm offers a variety of managed account programs and fee-based management of variable annuity and universal life subaccounts, utilizing risk questionnaires, model portfolios, and third-party support in portfolio construction and oversight.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Retired
user avatar

Andy P

Series 65, Series 63

Flagstaff, AZ

Ameritas Advisory Services, LLC

Andy Phillips is a financial advisor with Ameritas Advisory Services, LLC, holding Series 65 and Series 63 licenses and six years of industry experience. He has worked at multiple firms including Arizona Federal Credit Union and Young and Associates, Inc., and owns a commercial photography business, Great Outdoor Photography. He also operates APConsultingNow LLC, providing commercial loan underwriting services. Ameritas Advisory Services, LLC delivers investment advisory and financial planning services to individual investors, retirement plans, charitable organizations, and corporate clients through a network of Investment Adviser Representatives. The firm offers a variety of managed account programs and integrates multiple custodial platforms with third-party tools to support portfolio construction and management.

Annuities Retirement plans for business owners (SEP, solo 401k) Retirement income strategy Founder/Business Owner Retired
View complete list of advisors at this office
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