Amherst Financial Group, LLC

Amherst Financial Group primarily serves individual investors and small businesses, including both high‑net‑worth and non‑HNW clients, and provides discretionary and non‑discretionary portfolio management, comprehensive and stand‑alone financial planning, and hourly consulting. The firm also advises on retirement plan rollovers and can connect clients to third‑party asset managers and custodial platforms as part of its service offerings.

Investment strategies are tailored to client objectives—ranging from income and capital preservation to aggressive growth—and emphasize continuous supervision, periodic rebalancing, and asset allocation across mutual funds, ETFs, structured products, and selected individual securities. The firm supplements its process with TAMP relationships and an insured deposit cash management option through StoneCastle, and it uses AI tools for real‑time note‑taking and preliminary research under human oversight with an opt‑out option for clients.

What's distinctive is the firm’s affiliation with a full‑service insurance and employee‑benefits business that specializes in low‑cost medical, dental, life, and disability plans for small businesses, enabling both fee‑based insurance solutions and separate commissionable insurance, mortgage, tax preparation, and student‑loan lending activities by firm principals; these non‑advisory activities and related compensation are disclosed and managed through the firm’s fiduciary and compliance procedures. As a small supported practice with three advisors and about $53.7 million in AUM serving roughly 182 clients, Amherst combines conventional advisory services with integrated insurance and cash‑management capabilities that are less common among similar firms.