Apex Fiduciary Advisors LLC
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
The firm provides financial planning, discretionary and non‑discretionary investment management, and qualified plan consulting to individuals, high‑net‑worth clients, families, trusts, estates, businesses, charities, and qualified plans. It reports about $47.8 million in assets under management, with most of those assets held on a non‑discretionary basis.
Portfolios are customized using a strategic asset allocation framework with fifteen target risk allocations and a proprietary methodology; the firm does not use off‑the‑shelf model portfolios and typically pairs investment management with a comprehensive financial plan. It offers both discretionary and non‑discretionary engagement terms, monitors client accounts at least annually, and uses a mix of fundamental, technical, cyclical, quantitative, and qualitative analysis to guide tactical adjustments.
What distinguishes the firm from many peers is its affiliated tax advisory entity and its explicit arrangements with outside insurance carriers and registered broker‑dealers to address clients’ insurance and broker‑dealer product needs, reflecting closer integration of tax and insurance services than is common. The large share of non‑discretionary AUM relative to discretionary AUM also sets its client relationships apart, suggesting many clients retain final trading authority.
Client services
Expertise
Fee options
Negotiated fixed fee starting at $600 for basic financial plans up to $5,000 for complex plans
$0 - $250,000: 1.75% annually $250,001 - $5,000,000: 1.25% annually $5,000,001 - $10,000,000: 1.00% annually Over $10,000,000+: 0.80% annually
Main office
8500 Greenway Blvd Ste 105
Middleton WI 53562
Advisors at this office
2
Most active in
Texas · Wisconsin
Also doing business as
Afa · Apex · Apex Fiduciary Advisors · Apex Fiduciary Advisors LLC · Apexfa · Freitag & Associates · Freitag & Associates LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Is not active or affiliated with:
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Thomas F
Series 63, Series 65
Middleton, WI
Apex Fiduciary Advisors LLC
Thomas Freitag is a financial advisor with Apex Fiduciary Advisors LLC, holding Series 63 and Series 65 licenses and bringing 34 years of industry experience. His prior experience includes roles at Ameriprise Financial Services, Inc. and Purshe Kaplan Sterling Investments. He is also the owner of Apex Fiduciary Tax Advisors, LLC, where he spends significant time managing operations. Apex Fiduciary Advisors LLC provides financial planning, investment management, and qualified plan consulting to individuals, families, trusts, estates, businesses, charities, and qualified plans. The firm uses a customized strategic asset allocation framework and integrates tax and insurance services through affiliated entities, serving primarily with non-discretionary account management.
Sandra Z
Series 65
Middleton, WI
Apex Fiduciary Advisors LLC
Sandra Zimbric is a financial advisor at Apex Fiduciary Advisors LLC with four years of industry experience. She holds a Series 65 designation and previously worked at Ameriprise Financial. Outside of her advisory role, she serves as Treasurer of the Waunakee Boys Kickers Club. Apex Fiduciary Advisors serves individuals, high-net-worth clients, families, trusts, estates, businesses, charities, and retirement plans, providing financial planning, qualified plan consulting, and investment management. The firm builds customized portfolios aligned to target risk allocations and offers both discretionary and non-discretionary management, emphasizing coordination of investment, tax, and insurance services.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)