Applied Capital LLC logo

Applied Capital LLC

Updated today

Client AUM

$357,525,640

Clients

687

Advisors

9

across 2 offices

About

Applied Capital LLC provides discretionary investment management and financial planning services primarily to individual and high‑net‑worth clients, offering portfolio management, financial planning, and estate‑planning access via a third‑party platform. The firm’s brochure reports $384,567,299 in discretionary assets under management as of 02/28/2026 and notes a preferred account minimum of $100,000.

The firm’s investment approach emphasizes long‑term asset allocation and diversification using mutual funds, ETFs, equities, and bonds, with modest factor tilts where appropriate and regular portfolio monitoring. Applied Capital may use vetted alternative investments (private REITs, interval funds, private credit, structured notes) for select clients, generally discourages direct crypto exposure, and may engage the SyntheticFi platform to implement securities‑backed lending while billing AUM on gross asset value.

Applied Capital’s brochure discloses an affiliation with Cleveland Accounting & Consulting, PA and identifies a certified accountant among its principals who may offer accounting services to clients, a relationship the firm highlights and discloses as a potential conflict of interest. The firm also integrates digital estate‑planning tools (Wealth.com) into its planning services and offers multi‑tiered financial planning, including a Collaborative tier that can involve external specialists and higher‑complexity engagements.

Client services

Financial planning Portfolio management

Expertise

Private / alternative investments

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Fee options

Percentage

$0 - $1,000,000: 1.00% annually $1,000,000 - $2,000,000: 0.90% annually $2,000,000 - $3,000,000: 0.80% annually $3,000,000 - $4,000,000: 0.70% annually $4,000,000 - $5,000,000: 0.60% annually $5,000,000 - $10,000,000: 0.50% annually $10,000,000+: 0.40% annually

Other

Account minimum: $100,000 Minimum fee: Financial Planning minimum annual fee is $1,500 Fee-only: Fees are fee-only; commissions only accepted for insurance products by licensed agents, not for investment advisory services.

Main office

See office

415 N. McKinley Street, Suite 1045

Little Rock AR 72205

Advisors at this office

4

Most active in

Arkansas · Colorado · Florida · Illinois · Kentucky · Louisiana · Mississippi · Missouri · North Carolina · Ohio · Tennessee · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Cannon P

Series 65

Nashville, TN

Applied Capital LLC

Cannon Pace is a financial advisor with Applied Capital LLC in Nashville, TN, holding a Series 65 designation and three years of industry experience. Prior to joining Applied Capital in 2022, his background includes roles outside the financial sector and periods as a full-time student. Applied Capital LLC serves individual and high-net-worth clients with discretionary investment supervisory services and financial planning, managing approximately $293 million in assets through diversified portfolios that emphasize asset allocation and market-cap weighted index strategies.

Private / alternative investments
user avatar

Timothy C

Series 63, Series 65

Nashville, TN

Applied Capital LLC

Timothy Cantrell is a financial advisor with Applied Capital LLC in Nashville, TN, holding Series 63 and Series 65 licenses and bringing 13 years of industry experience. He previously worked at Northwestern Mutual Investment Management from 2013 to 2015. Outside of his advisory role, he owns a business entity called Cantrell and Associates, which handles staff payments. Applied Capital LLC provides discretionary investment management and financial planning services primarily to individual and high-net-worth clients. The firm focuses on long-term asset allocation and diversification, using mutual funds, ETFs, equities, bonds, and select alternative investments, while integrating estate-planning tools and offering collaborative financial planning services.

Private / alternative investments
user avatar

Heather B

Series 65

Little Rock, AR

Applied Capital LLC

Heather Berry is a financial advisor at Applied Capital LLC with a Series 65 designation and one year of industry experience. Prior to joining Applied Capital, she worked in various roles including positions at Immanual Baptist Church, Rock City Complete Fitness, Alcon Vision Care, and CooperVision. Applied Capital LLC serves individual and high-net-worth clients with discretionary investment supervisory services and financial planning through fee-for-service and full-service models. The firm manages approximately $293 million in discretionary assets, emphasizing asset allocation and diversification with market-cap weighted index strategies and offers multi-tiered planning engagements that can coordinate with outside specialists.

Private / alternative investments
user avatar

Bradley R

Series 66

Little Rock, AR

Applied Capital LLC

Bradley Raines is a financial advisor with Applied Capital LLC in Little Rock, Arkansas, holding a Series 66 designation and 18 years of industry experience. He has been with Applied Capital since 2012. In addition to his advisory role, Raines is a licensed independent insurance agent specializing in fixed insurance sales. Applied Capital LLC serves individual and high-net-worth clients with discretionary investment supervisory services and financial planning, managing approximately $293 million in assets through diversified portfolios that emphasize asset allocation and market-cap weighted index strategies.

Private / alternative investments
user avatar

Lamar R

Series 65

Little Rock, AR

Applied Capital LLC

Lamar Rochell is a financial advisor at Applied Capital LLC with one year of industry experience. He holds a Series 65 designation and has previously worked at Cottingham & Butler and Northwestern Mutual. Before entering the financial services field, he held roles in healthcare and education, including positions at the Physical Therapy Institute and the University of Arkansas Monticello. Applied Capital LLC provides discretionary investment management and financial planning primarily to individual and high-net-worth clients. The firm focuses on long-term asset allocation and diversification, employing mutual funds, ETFs, equities, bonds, and select alternative investments, while integrating digital estate-planning tools and multi-tiered financial planning services.

Private / alternative investments
user avatar

Jesse J

Series 66

Nashville, TN

Applied Capital LLC

Jesse Johnson is a financial advisor at Applied Capital LLC with one year of experience at the firm. He holds a Series 66 designation and has prior experience with Jackson National Life Distributors, LLC, Equitable Advisors, LLC, and other companies. Applied Capital LLC serves individual and high-net-worth clients with discretionary investment supervisory services and financial planning, managing approximately $293 million in assets. The firm emphasizes asset allocation and diversification using market-cap weighted index strategies and offers multi-tiered planning engagements that can coordinate with outside specialists.

Private / alternative investments
user avatar

Ethan S

Series 65

Nashville, TN

Applied Capital LLC

Ethan Slate is a financial advisor with Applied Capital LLC in Nashville, TN, holding a Series 65 designation and four years of industry experience. Prior to joining Applied Capital in 2021, he held roles at Barren River District Health Department, Fed Ex, Elevate Tennessee LLC, the International Association of Structural Movers, and Toothman Structure Movers. Applied Capital LLC serves individual and high-net-worth clients with discretionary investment supervisory services and financial planning through both fee-for-service and full-service models. The firm manages approximately $293 million in discretionary assets, focusing on asset allocation and diversification using primarily mutual funds, ETFs, equities, and bonds.

Private / alternative investments
user avatar

David C

Series 65

Little Rock, AR

Applied Capital LLC

David Cleveland is a financial advisor with Applied Capital LLC in Little Rock, AR. He holds a Series 65 designation and has four years of industry experience. Prior to joining Applied Capital, he worked at Goslee & Cleveland PA and currently operates Cleveland Accounting & Consulting. Applied Capital LLC provides discretionary investment management and financial planning services primarily to individual and high-net-worth clients, emphasizing long-term asset allocation and diversification. The firm integrates third-party platforms for estate planning and may utilize alternative investments and securities-backed lending for select clients.

Private / alternative investments
user avatar

John H

Series 63, Series 65

Nashville, TN

Applied Capital LLC

John Hudson III is a financial advisor with Applied Capital LLC in Nashville, TN, holding Series 63 and Series 65 licenses and bringing 12 years of industry experience. He has been with Applied Capital since 2015 and has also worked with Timothy Cantrell since 2013. Outside of his advisory role, he is a licensed insurance agent. Applied Capital LLC provides discretionary investment management and financial planning services primarily to individual and high-net-worth clients. The firm emphasizes long-term asset allocation and diversification across various asset classes and incorporates alternative investments and digital estate-planning tools in its offerings.

Private / alternative investments
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