Piedmont, CA Office

Aptus Capital Advisors manages approximately $14.47 billion on a discretionary basis and provides advisory services to individuals, high‑net‑worth clients, retirement plans, and registered investment companies. The firm offers portfolio management, financial planning, retirement‑plan consulting and OCIO support, sub‑advisory and adviser‑agent services, model‑portfolio subscriptions, options overlay services, and acts as the investment adviser to a suite of Aptus exchange‑traded funds.

The firm implements strategies primarily through ETFs — including nineteen actively managed Aptus funds — and uses a blend of technical and fundamental analysis to seek participation in market upside while attempting to mitigate major drawdowns; portfolios are generally managed on a discretionary, model‑driven basis with periodic reviews. Aptus also delivers model portfolios to other advisers (The Impact Series), operates a Fund Specialist platform, and offers custom options overlay and defined‑outcome/buffer solutions as part of its investment toolkit.

Aptus’s client service model is notable for serving thousands of clients with a relatively small advising team, resulting in an unusually high client count per advisor compared with many multi‑team firms. The firm’s role as adviser to its own ETFs, provider of private‑label ETF and platform services, and receipt of compensation from Fund Specialists and the Funds are disclosed in its brochure as potential conflicts of interest for clients to consider.