Artesa Financial Group

Frank Cannon is a financial advisor with Artesa Financial Group in Conroe, TX, holding Series 63 and Series 65 licenses and bringing 24 years of industry experience. He has been involved with Artesa Financial Group since 2010 and Artesa Consulting, LLC since 2011. Outside of his advisory role, he serves as Vice President, Secretary, and Treasurer of an advertising and publishing company and is President and Treasurer of a cattle and hay operation. Artesa Financial Group provides discretionary wealth and portfolio management services to individual clients, utilizing a risk-first allocation process that incorporates Morningstar Office beta scores to tailor portfolios according to client risk tolerance. The firm combines fundamental and technical analysis, conducts regular monitoring, and offers management of held-away accounts through an online platform.

Christy Hayes is a financial advisor at Artesa Financial Group with 10 years of industry experience. She holds a Series 65 designation and has been with Artesa Financial Group since 2013. Outside of her advisory role, she is involved with Asset Guardian, LLC, a licensed insurance agency where she works in employee administration. Artesa Financial Group provides discretionary wealth and portfolio management services to individual clients, advising on retirement plans, 529 plans, and variable life and annuity products. The firm employs a risk-first allocation process using Morningstar Office beta scores to tailor portfolios and combines fundamental and technical analysis with regular account monitoring.