Asset Guidance Group, LLC

The firm advises individuals and families — including clients who qualify as accredited investors — through fee-based financial planning and discretionary and non-discretionary portfolio management. Offerings include a proprietary automated discretionary management service, due diligence on private placements, subscription financial-planning engagements, educational seminars, and a paid weekly research publication.

Investment decisions blend deterministic, rules-based model output with human judgment: a proprietary engine performs screening, allocation, and order generation while the firm’s investment officer retains manual override authority and may alter the engine’s output. The firm’s models incorporate a volatility‑based defensive overlay, position‑level exit rules, and a separate volatility‑responsive position‑sizing adjustment that can materially reduce equity deployment and hold substantial cash during periods of elevated volatility.

Distinctive features relative to peers include an in‑house licensed attorney who provides estate‑planning and tax‑preparation services to clients, a paid subscription research newsletter that may publish hypothetical or backtested signal content, and an adviser who sells insurance products in his individual capacity (with commissions paid to that adviser, not to the firm). The brochure discloses these arrangements, treatment of publication content under applicable marketing rules, and procedural controls such as account‑level authorizations for aggressive strategies and documented conflict‑of‑interest mitigations.