Asset Management Financial Services Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$78,866,178
Clients
97
Advisors
2
of 2 employees
About
The firm provides discretionary portfolio management to individuals, retirement and profit‑sharing plans, trusts, estates, charitable organizations and businesses, serving both high‑net‑worth and non‑HNW clients. In addition to ongoing portfolio management, the firm can recommend separately managed accounts and offers financial and estate planning, due‑diligence work, limited management consulting and financial administration services on an hourly basis.
Investment decisions are implemented through customized portfolios using a combination of fundamental research and technical analysis, with security selection directed by human judgment rather than solely quantitative models. The advisor collects detailed client information to establish time horizon, risk tolerance and written investment constraints, provides quarterly reporting and discloses that some strategies may involve margin and options trading.
A distinctive feature is the firm’s affiliation with other advisory and administrative entities that provide marketing, accounting and back‑office support; the firm discloses formal controls such as segregation of client files and pre‑approval of marketing materials to address related conflicts. The firm also restricts certain personal business activities by its representatives (for example, prohibiting insurance sales to firm clients) and may place clients into unaffiliated independent portfolio manager programs, creating layered advisory relationships that clients should understand.
Client services
Expertise
Fee options
$0 - $1,000,000: 1.00% $1,000,001 - $2,000,000: 0.90% $2,000,001+: 0.75% (accounts over $5 million negotiable)
Up to $175 per hour for financial planning, consulting, and ancillary services
Account minimum: $250,000 Minimum fee: Minimum annual fee of $2,500; $50 minimum quarterly fee per account with a household minimum quarterly fee of $625 Fee-only: Hourly consulting fees at $175 per hour, prorated to 15-minute increments; fees are negotiable
Main office
1401 S Fort Harrison Ave
Clearwater FL 33756-2002
Advisors at this office
2
Most active in
Florida · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
Wendy S
Series 65
Clearwater, FL
Asset Management Financial Services Inc.
Wendy Spencer is a Series 65-licensed financial advisor with 14 years of industry experience, currently serving at Asset Management Financial Services, Inc. in Clearwater, FL. She holds leadership roles as Director, Chairwoman, President, and Chief Compliance Officer at both Asset Management Financial Services, Inc. and Merit Investment Solutions, Inc. In addition, she serves as Vice President of Advisor Administrative Services, LLC, a consulting firm supporting investment professionals. Asset Management Financial Services, Inc. provides discretionary portfolio management and financial planning services to a diverse client base, including individuals, retirement plans, trusts, and charitable organizations. The firm employs customized portfolios based on a combination of fundamental research and technical analysis, with investment decisions guided by human judgment.
Helen R
Series 65
Clearwater, FL
Asset Management Financial Services Inc.
Helen Rimensnyder is a financial advisor at Asset Management Financial Services Inc. in Clearwater, FL, holding a Series 65 credential with 21 years of industry experience. She has worked at her current firm since 2013 and is also Vice President of Advisor Administrative Services, LLC, an administrative services company supporting investment professionals. Asset Management Financial Services Inc. provides discretionary portfolio management to individuals, retirement and profit-sharing plans, trusts, estates, charitable organizations, and businesses. The firm uses a customized investment approach combining fundamental research and technical analysis, serving both high-net-worth and non-HNW clients.
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor's Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and referrals are provided by FinanceHQ LLC ("FHQ"), a wholly-owned subsidiary of Warmer and an SEC-registered investment adviser. We may be compensated by participating advisors. You pay no fee to use our matching service, and advisor fees are not increased because of a referral. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to the Warmer Terms of Service and FHQ Advisory Agreement, and acknowledge Warmer's Privacy Policy. Please review FHQ's ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. ("Warmer")