Asset Planning, Inc
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Asset Planning Inc. provides personal financial planning and investment management to individuals, families, and related entities including trusts, estates and family businesses, offering services such as cash flow and budget management, retirement and tax-aware planning, education funding, and portfolio management. The SEC‑registered, fee‑only firm reports roughly $552 million in discretionary assets across about 373 client households and does not accept commissions or referral fees.
The firm manages client portfolios using a strategic asset allocation framework that mixes passive index/ETF exposure with selectively chosen actively managed funds, dividend‑paying equities and individual bonds, and constructs portfolios on a client‑by‑client basis rather than relying on model portfolios. Asset Planning accepts discretionary trading authority for managed accounts, monitors holdings daily with formal reviews at least quarterly, and custodial services are provided through Charles Schwab.
Noteworthy details in the brochure include the firm’s long operating history (founded in 1998), a compact, credentialed advisory team with multiple CFP® practitioners and MBAs and a disclosed ownership breakdown among principals. The brochure also directs readers to third‑party regulatory disclosure by listing the firm CRD number and the SEC AdviserInfo site, and it states that proxy voting is left with clients rather than handled by the advisor.
Client services
Expertise
Fee options
Fixed fees for financial planning services may be charged; a deposit equal to one hour may be required
$0 - $500,000: 1.00% $500,000+: Negotiable, potentially lower than 1.00%
$250 to $500 per hour depending on associate and complexity
Account minimum: $500,000 Fee-only: Hourly rates from $250 to $500 per hour for financial planning services
Main office
4281 Katella Avenue, Suite 203
Los Alamitos CA 90720
Advisors at this office
5
Most active in
California · Texas
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Tiarra J
Series 65
Los Alamitos, CA
Asset Planning, Inc
Tiarra Johnson is a financial advisor with Asset Planning, Inc in Los Alamitos, CA, holding a Series 65 designation and four years of industry experience. She previously worked at Zeiders Enterprises, Inc and Serco. Asset Planning, Inc provides personal financial planning and investment management services to individuals, families, and related entities, focusing on customized portfolios that combine passive index funds, actively managed funds, dividend-paying equities, and individual bonds. The firm manages approximately $552 million in discretionary assets and emphasizes a strategic asset allocation approach with ongoing portfolio monitoring.
Sandra F
CFP®
Los Alamitos, CA
Asset Planning, Inc
Sandra Field is a CFP® professional at Asset Planning, Inc. in Los Alamitos, CA, with 28 years of industry experience. She has been with Asset Planning since 1998 and has an additional background with Ian D Brodie MD FRCS Inc. since 1980. Asset Planning, Inc. provides personal financial planning and investment management to individuals, families, and related entities, focusing on customized portfolio construction using a strategic asset allocation framework that combines passive and active investment strategies. The fee-only firm manages approximately $552 million in discretionary assets across about 373 client households.
Melani L
Series 65
Los Alamitos, CA
Asset Planning, Inc
Melani List is a financial advisor with Asset Planning, Inc. in Los Alamitos, CA, holding a Series 65 credential and eight years of industry experience. She has been with Asset Planning since 2016. Asset Planning Inc. provides personal financial planning and investment management services to individuals, families, and related entities such as trusts and family businesses. The firm employs a strategic asset allocation approach combining passive index/ETF exposure with selected active funds, dividend-paying equities, and individual bonds, tailoring portfolios on a client-by-client basis.
Carol S
CFP®
Los Alamitos, CA
Asset Planning, Inc
Carol Somoano is a CFP® professional with 20 years of experience in financial advising. She has been with Asset Planning, Inc. since 2005. Asset Planning, Inc. provides personal financial planning and investment management services to individuals, families, trusts, estates, and family businesses. The firm uses a strategic asset allocation framework combining passive index/ETF exposure with selectively chosen active funds, dividend-paying equities, and individual bonds, tailoring portfolios to each client’s needs.
Erin N
CFP®, Series 65
Los Alamitos, CA
Asset Planning, Inc
Erin Nelsen is a CFP® and Series 65-licensed financial advisor with 17 years of industry experience. She has been with Asset Planning, Inc. since 2007. Asset Planning, Inc. provides personal financial planning and investment management to individuals, families, trusts, estates, and family businesses. The firm uses a strategic asset allocation approach combining passive index/ETF exposure with selected active funds, dividend-paying equities, and individual bonds, tailoring portfolios on a client-by-client basis.
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