Asset Planning, Inc logo

Asset Planning, Inc

Updated today

Client assets under management

$551,004,404

Clients

373

50% high-net-worth

Advisors

5

of 5 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

75

High

Average account size

$1,477,224

About

Asset Planning Inc. provides personal financial planning and investment management to individuals, families, and related entities including trusts, estates and family businesses, offering services such as cash flow and budget management, retirement and tax-aware planning, education funding, and portfolio management. The SEC‑registered, fee‑only firm reports roughly $552 million in discretionary assets across about 373 client households and does not accept commissions or referral fees.

The firm manages client portfolios using a strategic asset allocation framework that mixes passive index/ETF exposure with selectively chosen actively managed funds, dividend‑paying equities and individual bonds, and constructs portfolios on a client‑by‑client basis rather than relying on model portfolios. Asset Planning accepts discretionary trading authority for managed accounts, monitors holdings daily with formal reviews at least quarterly, and custodial services are provided through Charles Schwab.

Noteworthy details in the brochure include the firm’s long operating history (founded in 1998), a compact, credentialed advisory team with multiple CFP® practitioners and MBAs and a disclosed ownership breakdown among principals. The brochure also directs readers to third‑party regulatory disclosure by listing the firm CRD number and the SEC AdviserInfo site, and it states that proxy voting is left with clients rather than handled by the advisor.

Client services

Financial planning Portfolio management

Expertise

General retirement planning General tax planning Cash flow / budgeting Wealth management College savings (529s, UTMA, etc.)

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Fee options

Fixed

Fixed fees for financial planning services may be charged; a deposit equal to one hour may be required

Percentage

$0 - $500,000: 1.00% $500,000+: Negotiable, potentially lower than 1.00%

Project-based

$250 to $500 per hour depending on associate and complexity

Other

Account minimum: $500,000 Fee-only: Hourly rates from $250 to $500 per hour for financial planning services

Main office location

Asset Planning, Inc

4281 Katella Avenue, Suite 203

Los Alamitos CA 90720, United States

Number of offices

1

Most active in

California · Texas

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Tiarra J

Series 65

Los Alamitos, CA

Asset Planning, Inc

Tiarra Johnson is a financial advisor with Asset Planning, Inc in Los Alamitos, CA, holding a Series 65 designation and four years of industry experience. She previously worked at Zeiders Enterprises, Inc and Serco. Asset Planning, Inc provides personal financial planning and investment management services to individuals, families, and related entities, focusing on customized portfolios that combine passive index funds, actively managed funds, dividend-paying equities, and individual bonds. The firm manages approximately $552 million in discretionary assets and emphasizes a strategic asset allocation approach with ongoing portfolio monitoring.

General retirement planning General tax planning Cash flow / budgeting Wealth management College savings (529s, UTMA, etc.)
user avatar

Sandra F

CFP®

Los Alamitos, CA

Asset Planning, Inc

Sandra Field is a CFP® professional at Asset Planning, Inc. in Los Alamitos, CA, with 28 years of industry experience. She has been with Asset Planning since 1998 and has an additional background with Ian D Brodie MD FRCS Inc. since 1980. Asset Planning, Inc. provides personal financial planning and investment management to individuals, families, and related entities, focusing on customized portfolio construction using a strategic asset allocation framework that combines passive and active investment strategies. The fee-only firm manages approximately $552 million in discretionary assets across about 373 client households.

General retirement planning General tax planning Cash flow / budgeting Wealth management College savings (529s, UTMA, etc.)
user avatar

Melani L

Series 65

Los Alamitos, CA

Asset Planning, Inc

Melani List is a financial advisor at Asset Planning, Inc. in Los Alamitos, CA, holding a Series 65 designation with seven years of industry experience. She has been with Asset Planning since 2016. Asset Planning, Inc. provides personal financial planning and investment management to individuals, families, trusts, estates, and family businesses. The firm uses a strategic asset allocation approach blending passive index funds with actively managed selections, tailoring portfolios individually and managing approximately $552 million in discretionary assets.

General retirement planning General tax planning Cash flow / budgeting Wealth management College savings (529s, UTMA, etc.)
user avatar

Carol S

CFP®

Los Alamitos, CA

Asset Planning, Inc

Carol Somoano is a CFP® professional with 20 years of experience in financial advising. She has been with Asset Planning, Inc. since 2005. Asset Planning, Inc. provides personal financial planning and investment management services to individuals, families, trusts, estates, and family businesses. The firm uses a strategic asset allocation framework combining passive index/ETF exposure with selectively chosen active funds, dividend-paying equities, and individual bonds, tailoring portfolios to each client’s needs.

General retirement planning General tax planning Cash flow / budgeting Wealth management College savings (529s, UTMA, etc.)
user avatar

Erin N

CFP®, Series 65

Los Alamitos, CA

Asset Planning, Inc

Erin Nelsen is a CFP® and Series 65-licensed financial advisor with 17 years of industry experience. She has been with Asset Planning, Inc. since 2007. Asset Planning, Inc. provides personal financial planning and investment management to individuals, families, trusts, estates, and family businesses. The firm uses a strategic asset allocation approach combining passive index/ETF exposure with selected active funds, dividend-paying equities, and individual bonds, tailoring portfolios on a client-by-client basis.

General retirement planning General tax planning Cash flow / budgeting Wealth management College savings (529s, UTMA, etc.)
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