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AssetBuilder, Inc.

Updated today

Client assets under management

$763,125,236

Clients

714

35% high-net-worth

Advisors

9

of 12 employees

Firm type

Team

5-30 advisors or >$500M in AUM

Clients per advisor

79

High

Average account size

$1,068,803

About

AssetBuilder, Inc. is a fee-only, SEC-registered advisory firm organized as a nine-advisor team that manages roughly $813 million for about 700 clients, including individuals, trusts, pension/profit-sharing plans and charitable organizations. The firm provides discretionary portfolio management, financial planning and consulting, and allocation advice for employer-sponsored retirement plans and 529 accounts.

The firm follows a long-term, buy-and-hold investment approach grounded in Modern Portfolio Theory, emphasizing diversified asset allocation across domestic and international equities, fixed income and real assets. Portfolios are built around institutional Dimensional Fund Advisors (DFA) funds as core holdings, are tailored by risk profile (conservative to aggressive), and undergo systematic quarterly reviews supported by tools such as Orion, Dimensional Returns and Schwab data feeds.

What is notable about AssetBuilder relative to many peers is its $350,000 new-account guideline (subject to discretionary waivers) and that 100% of its AUM is managed on a discretionary basis, signaling a focus on larger, managed relationships. The firm also requires Schwab custody, relies on institutional services from Schwab and DFA (including access to institutional fund share classes) and generally defers proxy voting for its core DFA funds rather than voting proxies directly.

Client services

Financial planning Portfolio management

Expertise

Passive / index investing

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Fee options

Fixed

Fixed financial planning and consulting fees ranging from $3,500 to $6,000 annually

Percentage

$0 - $350,000: 0.90% annually $350,000 - $600,000: 0.70% annually $600,000 - $1,000,000: 0.60% annually $1,000,000 - $4,000,000: 0.40% annually $4,000,000+: 0.35% annually

Project-based

Up to $350 per hour for financial planning

Other

Account minimum: $350,000 Fee-only: Fixed fees ranging from $3,500 to $6,000 annually for financial planning and consulting services; hourly financial planning at up to $350/hour

Main office location

AssetBuilder, Inc.

1050 South Central Expy, Suite 1140

Allen TX 75013, United States

Number of offices

1

Most active in

Alabama · Arizona · Arkansas · California · Colorado · Florida · Georgia · Illinois · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Nevada · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · Tennessee · Texas · Virginia · Washington

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Carson P

Series 63, Series 65

Allen, TX

AssetBuilder, Inc.

Carson Pope is a financial advisor at AssetBuilder, Inc. in Plano, TX, holding Series 63 and Series 65 licenses with 10 years of industry experience. His prior roles include positions at Sanford C. Bernstein & Co., LLC, The Vanguard Group, Inc., Equitable Advisors, LLC, and Axa Advisors, LLC. AssetBuilder provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a buy-and-hold, asset-allocation strategy centered on Dimensional Fund Advisors products, emphasizing diversification and risk profile documentation.

Passive / index investing
user avatar

Ellen S

Series 65

Allen, TX

AssetBuilder, Inc.

Ellen Seitzler is a financial advisor at AssetBuilder, Inc. in Plano, TX, holding a Series 65 designation with one year of industry experience. Prior to joining AssetBuilder, she held roles at Hotworx, Lower Colorado River Authority, and SouthStar Bank, along with various positions during her academic years. AssetBuilder provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a buy-and-hold, asset-allocation strategy based on Modern Portfolio Theory, emphasizing diversification primarily through Dimensional Fund Advisors products.

Passive / index investing
user avatar

Joseph B

Series 65

Allen, TX

AssetBuilder, Inc.

Joseph Badinger is a financial advisor at AssetBuilder, Inc. in Plano, TX, holding a Series 65 designation with three years of industry experience. Prior to joining AssetBuilder in 2022, he worked at Deloitte & Touche from 2019 to 2022. AssetBuilder provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a buy-and-hold, asset-allocation strategy centered on Dimensional Fund Advisors products and emphasizes diversification and disciplined portfolio management.

Passive / index investing
user avatar

Kayla T

Series 63, Series 65

Allen, TX

AssetBuilder, Inc.

Kayla Smiley is a financial advisor with Equitable Advisors in Dallas, TX, holding Series 63 and Series 65 licenses and six years of industry experience. She has worked at Equitable Advisors since 2019 and is also involved with Neon Cycle LLC. Outside of her advisory role, she is a managing member and 50% owner of Lily Among Thorns LLC. Equitable Advisors serves individual investors, retirement plan sponsors, corporations, and charitable organizations by providing financial planning, retirement-plan support, and access to asset management through LPL programs and third-party asset managers. The firm operates a hybrid referral and implementation model, offering both advisory and brokerage channels to implement client recommendations.

Passive / index investing
user avatar

Bruce G

Series 65

Allen, TX

AssetBuilder, Inc.

Bruce Griffith is a financial advisor at AssetBuilder, Inc. with 18 years of industry experience. He holds a Series 65 designation and has been with AssetBuilder since 2007. AssetBuilder provides investment management and financial planning services to a range of clients including individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a buy-and-hold, asset-allocation strategy based on Modern Portfolio Theory, focusing on diversification primarily through Dimensional Fund Advisors products, with portfolios tailored to client objectives and risk profiles.

Passive / index investing
user avatar

Tommy W

Series 65

Allen, TX

AssetBuilder, Inc.

Tommy Willams is a financial advisor at AssetBuilder, Inc. in Plano, TX, holding a Series 65 designation with one year of industry experience. His prior roles include positions at Southern Methodist University and Dew Wealth Management. AssetBuilder serves individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities with investment management and financial planning. The firm employs a buy-and-hold, asset-allocation strategy based on Modern Portfolio Theory, focusing on diversified portfolios primarily using Dimensional Fund Advisors products.

Passive / index investing
user avatar

Kennon G

Series 65

Allen, TX

AssetBuilder, Inc.

Kennon Grose is a financial advisor at AssetBuilder, Inc. with 19 years of industry experience. He holds the Series 65 designation and has been with AssetBuilder since 2004. AssetBuilder provides investment management and financial planning to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm follows a buy-and-hold, asset-allocation approach based on Modern Portfolio Theory, primarily using Dimensional Fund Advisors products, and emphasizes diversification and documented client objectives through Investment Policy Statements.

Passive / index investing
user avatar

Janet G

CFP®, Series 65

Allen, TX

AssetBuilder, Inc.

Janet Griffith is a CFP® with eight years of industry experience, currently serving as a financial advisor at AssetBuilder, Inc. since 2017. Prior to joining AssetBuilder, she was affiliated with Canyon Creek Baptist Church for 15 years. AssetBuilder provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a buy-and-hold, asset-allocation strategy based on Modern Portfolio Theory, focusing on diversification primarily through Dimensional Fund Advisors products and maintaining disciplined portfolio oversight.

Passive / index investing
user avatar

Hannah V

Series 65

Allen, TX

AssetBuilder, Inc.

Hannah Vickery is a financial advisor at AssetBuilder, Inc. in Plano, TX, holding a Series 65 designation with four years of industry experience. Her work history includes roles at Mosel & Ginn PLLC, Mims Accounting, and Leadership Alternative, LLC, as well as a position at Dallas Baptist University. AssetBuilder, Inc. provides investment management and financial planning services to individuals, pension and profit-sharing plans, trusts, estates, charitable organizations, and business entities. The firm employs a buy-and-hold, asset-allocation strategy based on Modern Portfolio Theory, utilizing Dimensional Fund Advisors products and emphasizing diversification and risk management.

Passive / index investing
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