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Asti Financial Management

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Client assets under management

$0

Clients

350

14% high-net-worth

Advisors

2

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

More info

Clients per advisor

175

Very High

Average account size

$0

About

Asti Financial Management provides personal financial planning and advice to individuals, high-net-worth clients, families, and small businesses. The firm delivers comprehensive written financial plans and hourly planning engagements covering topics such as cash flow and budgeting, retirement and tax planning, insurance and risk management, education funding, and estate planning.

The firm develops investment strategies and asset allocations as part of its financial planning work and uses both active and passive investments informed by fundamental analysis. Asti does not take discretionary authority or custody of client assets; implementation assistance and any manager-selection services are provided only at the client's direction and billed as project or hourly work.

Notably, the firm’s principal is licensed to sell life and health insurance and sells insurance products for commissions, a relationship the brochure discloses as a potential conflict of interest. Unlike most peers, Asti does not provide ongoing portfolio management or charge percentage-of-assets fees — it reported managing zero client assets on a discretionary basis and relies primarily on planning engagements with disclosed referral or commission arrangements when third-party managers or insurance products are recommended.

Client services

Financial planning

Expertise

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General tax planning

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Fee options

Fixed

Comprehensive financial plan fees ranging from $3,000 to $15,000 based on complexity

Project-based

$400 per hour

Other

Fee-only: $400 per hour billed in 15-minute increments for hourly-only financial planning and ongoing financial planning advice; Comprehensive financial plan fees range from $3,000 to $15,000 depending on complexity with 50% due upfront and remainder at conclusion.

Main office location

Asti Financial Management

1673 Center Road, 1673 Center Road

Novato CA 94947, United States

Number of offices

1

Most active in

More info

California

Disclosures

More info

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

More info

Forms ADV

Form ADV Part 2: Client Brochure

Quick links

Website 5105258557

Advisors at this firm

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user avatar

Julie A

Series 63, Series 65

Novato, CA

Asti Financial Management

Julie Annett is a financial advisor at Asti Financial Management with 20 years of industry experience. She holds Series 63 and Series 65 licenses and has been with Asti Financial Management since 2005. In addition to her advisory role, she is a licensed Health and Life Agent in California. Asti Financial Management is a small, state-registered advisory firm serving individuals, families, and small businesses, including high-net-worth clients. The firm offers comprehensive and hourly financial planning, developing investment strategies that include both active and passive vehicles, while clients implement recommendations through brokers or third-party managers.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General tax planning
user avatar

Eileen L

CFP®, Series 63, Series 66

Novato, CA

Asti Financial Management

Eileen Loustau is a CFP® professional with 14 years of industry experience, currently serving at Asti Financial Management. Her prior roles include positions at Arcadian Associates, Chevron Federal Credit Union, Lending Club, BancWest Investment Services, and Bank of the West. Asti Financial Management is a small advisory firm that offers comprehensive and hourly financial planning services to individuals, families, and small businesses, including high-net-worth clients. The firm develops investment strategies using both active and passive vehicles but does not act as a discretionary portfolio manager, with clients implementing recommendations through brokers or third-party managers.

Cash flow / budgeting Debt management College savings (529s, UTMA, etc.) General tax planning
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