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Astor

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About

Gaus, Inc. dba Astor provides subscription-based robo‑advisory portfolio management to individual investors, including both typical retail and high‑net‑worth individuals. Services are delivered through a mobile application and text‑messaging channels (including iMessage and WhatsApp) and include personalized, AI‑assisted, non‑discretionary investment recommendations plus an optional trading feature that transmits client‑approved orders to supported brokers.

The firm’s investment process relies on AI‑assisted and automated analysis combined with fundamental and quantitative inputs, using client‑provided information (age, risk tolerance, current holdings, objectives) and connected‑account data to generate tailored recommendations; GAU’s personnel supervise the algorithms but do not exercise investment discretion or take custody. Clients are responsible for implementing recommendations unless they enable the trading feature, which presents proposed U.S. equity transactions for client approval and then forwards the approved orders to the client’s chosen broker.

Noteworthy distinctions include a subscription pricing model (Astor Free, Pro, and Max) rather than percentage‑of‑AUM billing, delivery of advice through messaging channels with some clients served exclusively via those channels, and a trading feature that transmits only client‑approved U.S. equity orders to supported brokers while the firm receives no broker compensation. The firm is newly formed (May 2025), reported $0 in discretionary and non‑discretionary assets as of January 2026, and operates client referral and third‑party affiliate programs that provide economic incentives to promoters.

Client services

Portfolio management

Expertise

Active portfolio management Tax-loss harvesting

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Fee options

Subscriptions

Astor Pro is $14.99 per month or $119.99 per year; Astor Max is $39.00 per month or $379.99 per year; Astor Free carries no subscription fee

Main office

San Francisco CA

Advisors at this office

2

Most active in

Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming

Also doing business as

Astor · Gaus · Gaus, Inc.

Disclosures

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Business activities & affiliations

Advisors at this firm

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