Astor
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Gaus, Inc. dba Astor provides subscription-based robo‑advisory portfolio management to individual investors, including both typical retail and high‑net‑worth individuals. Services are delivered through a mobile application and text‑messaging channels (including iMessage and WhatsApp) and include personalized, AI‑assisted, non‑discretionary investment recommendations plus an optional trading feature that transmits client‑approved orders to supported brokers.
The firm’s investment process relies on AI‑assisted and automated analysis combined with fundamental and quantitative inputs, using client‑provided information (age, risk tolerance, current holdings, objectives) and connected‑account data to generate tailored recommendations; GAU’s personnel supervise the algorithms but do not exercise investment discretion or take custody. Clients are responsible for implementing recommendations unless they enable the trading feature, which presents proposed U.S. equity transactions for client approval and then forwards the approved orders to the client’s chosen broker.
Noteworthy distinctions include a subscription pricing model (Astor Free, Pro, and Max) rather than percentage‑of‑AUM billing, delivery of advice through messaging channels with some clients served exclusively via those channels, and a trading feature that transmits only client‑approved U.S. equity orders to supported brokers while the firm receives no broker compensation. The firm is newly formed (May 2025), reported $0 in discretionary and non‑discretionary assets as of January 2026, and operates client referral and third‑party affiliate programs that provide economic incentives to promoters.
Client services
Expertise
Fee options
Astor Pro is $14.99 per month or $119.99 per year; Astor Max is $39.00 per month or $379.99 per year; Astor Free carries no subscription fee
Main office
San Francisco CA
Advisors at this office
2
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Puerto Rico · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
Astor · Gaus · Gaus, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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