A

Astute Financial, LLC

Updated today

Client assets under management

$59,857,483

Clients

43

53% high-net-worth

Advisors

2

of 3 employees

Firm type

Supported

1-4 advisors or >$200M in AUM

Clients per advisor

22

Low

Average account size

$1,392,034

About

Astute Financial, LLC is a small, state‑registered advisory firm founded in 2019 that manages approximately $81.6 million for about 43 clients through two advisors. It provides discretionary portfolio management and ongoing comprehensive financial planning to individuals (including high‑net‑worth clients), small businesses, and irrevocable trusts.

The firm’s investment approach is grounded in Modern Portfolio Theory and typically blends passive and active investment vehicles to implement client‑specific investment policy statements, with regular quarterly reviews and discretionary trading. It also offers an ongoing financial planning service that produces written plans, monitoring, and annual plan updates as part of a subscription relationship.

Notably, the firm is affiliated with another registered investment adviser and with an affiliated accounting/CPA firm—arrangements the brochure identifies as uncommon among peers—and has recently merged with an affiliated advisory entity. Clients may, under separate agreements, receive services from multiple affiliated firms (with separate fees and no referral compensation), and the firm discloses that key personnel split time across the advisory and accounting businesses, which the firm says informs how services are coordinated and supervised.

Client services

Financial planning Portfolio management

Expertise

Wealth management General retirement planning General tax planning Cash flow / budgeting

Want help finding the right advisor?

Answer a few questions to see advisors matched to you.

Fee options

Fixed

Quarterly flat-fee for investment management services ranging from $300 to $30,000; upfront fee for financial planning $500 - $10,000

Percentage

$0 - $1,500,000: 1.00% annually $1,500,001+: 0.50% annually

Subscriptions

Ongoing comprehensive financial planning paid quarterly in arrears at $300 - $1,500 per quarter

Other

Fee-only: Investment management fees based on AUM or negotiated quarterly flat-fee; flat-fee ranges from $300 to $30,000 quarterly

Main office location

Astute Financial, LLC

429 Quincy Street

Rapid City SD 57701, United States

Number of offices

1

Most active in

South Dakota

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Quick links

Advisors at this firm

user avatar

Paul F

Series 65

Rapid City, SD

Astute Financial, LLC

Paul Freidel is a financial advisor at Astute Financial, LLC in Rapid City, SD, holding a Series 65 designation with six years of industry experience. He has been involved with Astute Financial since 2019 and also manages Freidel & Associates, LLC, where he serves as Managing Member. In addition, he is a co-owner of KFG, LLC. Astute Financial offers tailored investment management and comprehensive financial planning for individuals, high-net-worth clients, small businesses, and irrevocable trusts. The firm employs a blend of passive and active investment strategies grounded in Modern Portfolio Theory and emphasizes diversification, tax considerations, and long-term planning.

Wealth management General retirement planning General tax planning Cash flow / budgeting
user avatar

William M

Series 65

Rapid City, SD

Astute Financial, LLC

William Marcham is a financial advisor at Astute Financial, LLC in Rapid City, SD. He holds a Series 65 designation and has experience working at KFG, LLC, KPMG, One Medical, Freidel & Associates, Steward and Company, and RIW Investment Management. He has a background that includes both financial and business roles. Astute Financial provides tailored investment management and comprehensive financial planning for individuals, high-net-worth clients, small businesses, and irrevocable trusts. The firm employs a blend of passive and active investment vehicles based on Modern Portfolio Theory and emphasizes diversification, tax considerations, and long-term planning.

Wealth management General retirement planning General tax planning Cash flow / budgeting
Warmer team member

Not sure where to start?

We'll help you think it through — whether you ultimately need an advisor or not.

Warmer helps you compare advisors clearly — so you can choose with confidence.

Find your advisor
Discover

Compare top advisor firms by metric, firm size, and location.

Warmer provides personalized recommendations and introductions to independent fiduciary advisors. We do not supervise advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.

Each advisor listed on our site is an independent fiduciary responsible for their own advice. Warmer may receive fees from advisors for participation or referrals; these fees are paid by advisors and do not affect the fees clients pay for advisory services.

For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Please review an advisor's Form ADV and do your own diligence before entering into an advisory relationship.

By using our service, you agree to Warmer's Terms of Service and Advisory Agreement and Privacy Policy. Logos provided by Logo.dev

© 2026 Warmer Holdings Inc. ("Warmer")