Authentic Financial Planning
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Authentic Financial Planning serves individuals, high‑net‑worth clients, families, business owners and corporations and provides ongoing financial planning through tiered packages (Foundational, Wealth Planning, Pinnacle), project‑based planning, and both discretionary and non‑discretionary investment management. The firm also advises on held‑away accounts, offers third‑party separately managed account programs, and provides educational workshops and seminars on general financial topics.
The firm’s process centers on a multi‑meeting initial financial plan followed by regular reviews tied to the client’s selected package, an annual review of an Investment Policy Statement, and ongoing portfolio monitoring; its investment analysis emphasizes fundamental factors. Implementation can be direct or via third‑party money managers and platform solutions, and the firm offers a subscription/monthly fee option for planning clients who do not have sufficient assets under direct management alongside traditional AUM and fixed‑fee project arrangements.
Distinctive features disclosed in the Brochure include affiliated businesses beyond advisory services — an insurance agency, a tax and accounting practice, and real‑estate and mortgage activities — which the firm discloses as separate lines of business and notes do not offset advisory fees. The combination of free educational seminars, multiple non‑investment affiliations, and a mix of subscription, fixed‑fee and AUM billing for a small client base (roughly 18 clients and about $2.84 million in AUM) is atypical among comparable solo independent advisers.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.75% $1,000,001 - $2,000,000: 0.55% $2,000,001+: 0.30%
Ongoing Financial Planning Monthly Fees ranging from $75 to $375 depending on package and household type if AUM is below threshold
Minimum fee: Monthly fees ranging from $75 to $375 depending on package and household type if AUM is below asset threshold; Initial onboarding fee equal to three months minimum fee; Fee ranges for financial planning fixed fees $400 - $15,000 Fee-only: Fixed fee financial planning services ranging from $400 to $15,000 based on complexity
Main office
Peoria AZ
Advisors at this office
1
Most active in
Arizona
Also doing business as
Authentic Financial Planning · Gb Financial Planning & Solutions, Inc. · One Advisor
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
Real estate agent
They facilitate real estate transactions and may earn commissions.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Lawyer
They provide legal services, typically billed separately.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Advisors at this firm
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