A

Authentic Financial Planning

Updated today

Client AUM

$2,838,540

Clients

18

Advisors

1

of 1 employees

About

Authentic Financial Planning serves individuals, high‑net‑worth clients, families, business owners and corporations and provides ongoing financial planning through tiered packages (Foundational, Wealth Planning, Pinnacle), project‑based planning, and both discretionary and non‑discretionary investment management. The firm also advises on held‑away accounts, offers third‑party separately managed account programs, and provides educational workshops and seminars on general financial topics.

The firm’s process centers on a multi‑meeting initial financial plan followed by regular reviews tied to the client’s selected package, an annual review of an Investment Policy Statement, and ongoing portfolio monitoring; its investment analysis emphasizes fundamental factors. Implementation can be direct or via third‑party money managers and platform solutions, and the firm offers a subscription/monthly fee option for planning clients who do not have sufficient assets under direct management alongside traditional AUM and fixed‑fee project arrangements.

Distinctive features disclosed in the Brochure include affiliated businesses beyond advisory services — an insurance agency, a tax and accounting practice, and real‑estate and mortgage activities — which the firm discloses as separate lines of business and notes do not offset advisory fees. The combination of free educational seminars, multiple non‑investment affiliations, and a mix of subscription, fixed‑fee and AUM billing for a small client base (roughly 18 clients and about $2.84 million in AUM) is atypical among comparable solo independent advisers.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Retirement income strategy Social Security optimization Business succession planning Charitable giving & philanthropy Long-term care insurance

Occupation focus

Founder/Business Owner

Demographic focus

Approaching retirement Young Families

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Fee options

Percentage

$0 - $500,000: 1.00% $500,001 - $1,000,000: 0.75% $1,000,001 - $2,000,000: 0.55% $2,000,001+: 0.30%

Subscriptions

Ongoing Financial Planning Monthly Fees ranging from $75 to $375 depending on package and household type if AUM is below threshold

Other

Minimum fee: Monthly fees ranging from $75 to $375 depending on package and household type if AUM is below asset threshold; Initial onboarding fee equal to three months minimum fee; Fee ranges for financial planning fixed fees $400 - $15,000 Fee-only: Fixed fee financial planning services ranging from $400 to $15,000 based on complexity

Main office

Peoria AZ

Advisors at this office

1

Most active in

Arizona

Also doing business as

Authentic Financial Planning · Gb Financial Planning & Solutions, Inc. · One Advisor

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

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