Authentic Life Financial Planning

Authentic Life Financial Planning LLC is a fee-only, registered investment adviser that provides continuous investment management and comprehensive financial planning primarily for individual and high‑net‑worth clients; the firm reports $922,091 in non‑discretionary assets under management. Services include ongoing and project‑based financial planning, monitoring of held‑away employer‑sponsored accounts, and educational seminars and speaking engagements.

The firm’s investment approach combines modern portfolio theory with a mix of passive and active strategies, using fundamental and cyclical analysis to evaluate mutual funds, ETFs, and individual securities and to set asset allocation aligned with client goals and risk tolerance. ALFP frequently recommends and oversees third‑party Outside Managers (including GeoWealth), assists clients in selecting other advisers, and uses third‑party reporting tools to monitor held‑away accounts.

What distinguishes ALFP from many peers is its combination of educational programming and flexible planning arrangements—offering public seminars, project‑based and hourly planning options, and a shorter "Office Hours" engagement—alongside its advisory work. Operating as a small, recently formed firm with non‑discretionary trading authority and a practice of recommending and monitoring outside managers, ALFP emphasizes adviser‑assisted selection and oversight of third‑party managers rather than sole reliance on in‑house discretionary management.