Avid Planning
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About
AVID Planning is a fee-only investment adviser serving individual and high-net-worth clients with discretionary investment management and both ongoing and project-based financial planning. The firm reports managing tens of millions in client assets for a modest client base, and routinely provides advice on stocks, bonds, mutual funds, ETFs and cash equivalents.
The firm’s investment approach is asset-allocation driven and grounded in Modern Portfolio Theory, combining passive and active funds to pursue a portfolio mix aligned with clients’ risk tolerance and time horizon. AVID typically manages accounts on a discretionary basis, accommodates reasonable client-imposed restrictions, and evaluates investments with attention to underlying fund holdings, liquidity and tax efficiency.
Distinctive features include a tiered asset-based fee schedule that materially reduces the marginal advisory fee above a breakpoint and an annual financial planning program that bundles the first year of planning with implementation and includes a short-term satisfaction refund. The practice is a small, two-advisor team with relatively high assets per client, relies on custodial statements rather than issuing separate firm performance reports, and leaves proxy voting to clients.
Client services
Expertise
Fee options
Financial Planning Program: $5,500 upfront for first 12 months, covers planning and investment management; annual fee of $5,500 thereafter (offset by AUM fee)
$0 - $1,999,999: 1.00% $2,000,000+: 0%
Hourly rates for Project-Based Financial Planning range from $286 to $572 per hour
Ongoing Financial Planning annual minimum fee of $5,500 charged monthly starting month 13, offset by AUM fee
Minimum fee: $5,500 annual client fee minimum (may be offset by 1% AUM fee) Fee-only: Fee-only compensation from clients; no commissions or other sales-related compensation
Main office
360 Central Avenue, Suite 1160
St. Petersburg FL 33701
Advisors at this office
2
Most active in
Florida · Texas
Also doing business as
Avid Advisory · Avid Advisory And Investment Group LLC · Avid Planning
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
Advisors at this firm
David H
Series 66
St. Petersburg, FL
Avid Planning
David Harpool is a financial advisor at Avid Planning with 20 years of industry experience. He holds a Series 66 designation and has been with Avid Advisory and Investment Group LLC since 2016. Outside of advising, he is a commissioned notary in the state of Florida. Avid Planning is a fee-only investment adviser serving individual and high-net-worth clients with discretionary investment management and financial planning. The firm employs an asset-allocation approach grounded in Modern Portfolio Theory, combining passive and active funds to align portfolios with clients’ risk tolerance and time horizon.
William A
Series 63, Series 66
St. Petersburg, FL
Avid Planning
William Arnold is a financial advisor with Avid Planning in St. Petersburg, FL, holding Series 63 and Series 66 licenses and bringing 21 years of industry experience. He has been with Avid Advisory and Investment Group LLC since 2016. In addition to his advisory role, he is a commissioned Notary Public. Avid Planning is a fee-only investment adviser serving individual and high-net-worth clients with discretionary investment management and financial planning. The firm uses an asset-allocation approach based on Modern Portfolio Theory, combining passive and active funds tailored to clients’ risk tolerance and time horizon.
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