Aware Investing, Inc
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Aware Investing, Inc. is a small, independent registered investment adviser that primarily serves individual clients (and occasionally trusts, estates, charities, and businesses) and reports about 19 clients and roughly $4.7 million in assets under management. The firm provides investment advisory services through third‑party money managers, financial planning and hourly consultations, and also offers advice on life insurance and annuities.
The firm implements passive, index‑based portfolios informed by Modern Portfolio Theory and the Fama‑French three‑factor model, with allocations that may include international exposure and 0–25% indexed futures depending on client risk tolerance. Aware Investing does not accept discretionary authority itself and reports that its assets are primarily non‑discretionary, with account implementation and fee deduction handled by third‑party managers and custodians.
Noteworthy among peers, Aware Investing operates as a licensed insurance agency and may receive commissions for insurance product sales, a relationship disclosed as a potential conflict of interest. The principal also conducts educational seminars and authors financial publications, and the firm offers a written portfolio/financialplan report with a stated 100% money‑back guarantee for clients within a specified period.
Client services
Expertise
Fee options
Financial plan/report fees minimum $1,200 up to 0.5% of assets under management
$0 - $500,000: 1.25% $500,001 - $1,000,000: 0.75% $1,000,001 - $2,000,000: 0.50% $2,000,001 - $6,000,000: 0.25% $6,000,001 - $10,000,000: 0.20% $10,000,001+: 0.15%
Insurance products commissions (conflict of interest disclosed)
$250 to $435 per hour
Account minimum: $150,000 Fee-only: Hourly fees starting at $250 per hour up to $435 per hour
Main office
Colorado Springs CO
Advisors at this office
1
Most active in
Colorado
Also doing business as
Aware Investing, Inc · Awareness Investing · Lane Financial Management · Lane Financial Management, Inc.
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Insurance agent
They sell insurance products and may earn commissions on those sales.
Is not active or affiliated with:
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Forms ADV
Quick links
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