B.A. Roberts Financial Services, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
About
Roberts Financial provides investment advisory, financial planning, retirement plan advisory and consulting services to high‑net‑worth and individual clients, families, trusts, estates, businesses and retirement plans, and also offers consulting services to brokerage customers under written agreements. The firm reports approximately $373.9 million in assets under management across discretionary and non‑discretionary accounts and delivers ongoing portfolio supervision and periodic client reporting.
Operating under a fiduciary standard, the firm employs primarily fundamental analysis with a generally long‑term orientation while retaining the flexibility to trade more actively when client objectives or market conditions warrant. Portfolios are built from mutual funds, ETFs, individual equities and fixed income, and may be managed internally or implemented through unaffiliated independent managers and an institutional custody and platform relationship to support execution and operations.
What is distinctive is the firm’s high client load relative to its advisor count—well over 400 clients per advisor—combined with a substantial AUM, which suggests a service model that relies on standardized processes, platform efficiencies, and delegation to independent managers to scale coverage. The firm’s offerings also include retirement‑plan fiduciary support (ERISA 3(21) monitoring, IPS design, participant education) and formal consulting relationships with brokerage customers, broadening its mix beyond typical individual wealth management.
Client services
Expertise
Occupation focus
Fee options
Financial planning and consulting services may be offered as fixed fee engagements; retirement plan advisory fees may be billed at fixed annual rate.
$0 - $499,999: 1.15% annually $500,000 - $999,999: 0.95% annually $1,000,000 - $2,999,999: 0.75% annually $3,000,000 - $3,999,999: 0.65% annually $4,000,000 - $9,999,999: 0.20% annually $10,000,000+: 0.10% annually
Financial planning and consulting services at hourly rates up to $250 per hour
Fee-only: Investment advisory fees based on tiered AUM schedule; financial planning hourly up to $250/hour or fixed fee; retirement plan advisory fees up to 0.75% annually or fixed fee; financial institution consulting fee 0.65% annually.
Main office
989 West Washington Street, Suite 101
Marquette MI 49855
Advisors at this office
3
Most active in
Florida · Illinois · Louisiana · Michigan · Minnesota · Texas · Virginia · Wisconsin
Also doing business as
B.A. Roberts Financial Services, Inc. · Erts Wealth Advisors, LLC · Mommaerts Mahaney Financial Services · Roberts Financial Services, Inc. · Roberts Financial Services, LLC
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Allen V
Series 65
Marquette, MI
B.A. Roberts Financial Services, Inc.
Allen Van De Kreeke is a financial advisor at B.A. Roberts Financial Services, Inc. with two years of industry experience. He holds a Series 65 designation and has worked at ERTS Wealth Advisors, LLC since 2023. Outside of financial advisory, he was involved with Made in Nature for seven years. B.A. Roberts Financial Services provides investment advisory, financial planning, and retirement plan consulting to high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm manages approximately $374 million in assets and employs a fiduciary standard with a primarily fundamental, long-term investment approach, while maintaining flexibility to adjust based on client needs and market conditions.
Bruce R
CFP®, Series 63, Series 65
Marquette, MI
B.A. Roberts Financial Services, Inc.
Bruce Roberts is a CFP®-certified financial advisor with 32 years of industry experience. He is the principal at B.A. Roberts Financial Services, Inc. in Marquette, MI, and has previously worked at Erts Wealth Advisors, Sagepoint Financial, and American General Securities. Outside of his advisory role, he is a member of Circle of Trust Properties, LLC, which owns the building housing his office. Roberts Financial Services provides investment advisory and planning services to high-net-worth individuals, families, trusts, estates, businesses, and retirement plans. The firm operates as a fiduciary, offering customized portfolios that combine internal management with independent managers and emphasizes a long-term investment approach with flexibility to adjust strategies as needed.
Jessica K
Series 65
Marquette, MI
B.A. Roberts Financial Services, Inc.
Jessica Kinonen is a financial advisor at B.A. Roberts Financial Services, Inc. with two years of industry experience. She holds a Series 65 designation and previously worked at Wealth Strategy Group for ten years. Kinonen serves as Vice President and Board Member of the Marquette County Police and Firefighters Fund. B.A. Roberts Financial Services provides investment advisory and planning services to individuals, families, trusts, businesses, and retirement plans. The firm operates as a fiduciary, offering customized portfolios through a combination of internal management and independent managers, with an emphasis on long-term investment strategies.
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