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B.A. Schrock Wealth Management

Updated today

Client AUM

$281,583,977

Clients

706

Advisors

5

of 6 employees

About

B.A. Schrock Wealth Management is an SEC‑registered advisory firm with about $281.6 million in assets under management and a five‑adviser team serving individuals, high‑net‑worth clients, trusts, estates and business entities. It provides discretionary asset management, modular written financial planning (available only to asset management clients), and referrals to third‑party money managers.

The firm implements portfolios primarily through custodian relationships with Charles Schwab, offering both advisor‑managed accounts and Schwab Model Market Center model portfolios, with account reviews at least quarterly. Its stated investment approach emphasizes value investing alongside strategic and tactical asset allocation and draws on fundamental, technical and cyclical analysis in making trading decisions.

Distinctive for a team firm, B.A. Schrock operates exclusively as a wrap‑fee program sponsor and also conducts impersonal educational seminars on retirement, estate, college and charitable planning—features that are relatively uncommon among peers. The brochure discloses relationships that may affect recommendations: the firm receives solicitor fees from certain third‑party managers it refers and has an affiliated insurance agency whose representatives may sell commission‑based insurance products.

Client services

Financial planning Portfolio management Selection of other advisers Educational seminars or workshops

Expertise

Wealth management Retirement income strategy

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Fee options

Percentage

$0 - $500,000: 1.80% $500,001 - $1,000,000: 1.50% $1,000,001+: 1.0%

Project-based

Main office

131 College Street

Wadsworth OH 44281

Advisors at this office

5

Most active in

Florida · New Hampshire · Ohio · Oklahoma · Pennsylvania · Texas

Also doing business as

B.A. Schrock Wealth Management · B.A. Schrock Wealth Management, Inc.

Disclosures

Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.

Business activities & affiliations

Advisors at this firm

user avatar

Daniel O

Series 63, Series 66

Wadsworth, OH

B.A. Schrock Wealth Management

Daniel Oaklief is a financial advisor at B.A. Schrock Wealth Management with 10 years of industry experience. He holds Series 63 and Series 66 designations. His prior work includes roles at Equitable Advisors and AXA Advisors, LLC from 2016 to 2020. B.A. Schrock Wealth Management is an SEC-registered advisory firm managing approximately $281.6 million in assets through a five-advisor team. The firm serves individuals, high-net-worth clients, trusts, estates, and business entities, providing discretionary asset management, modular financial planning, and referrals to third-party money managers. Its investment approach combines value investing with strategic and tactical asset allocation, supported by fundamental, technical, and cyclical analysis.

Wealth management Retirement income strategy
user avatar

Joseph R

Series 65

Wadsworth, OH

B.A. Schrock Wealth Management

Joseph Rodella is a Series 65-credentialed advisor at B.A. Schrock Wealth Management with three years of industry experience. He has worked at B.A. Schrock Financial Group and B.A. Schrock Wealth Management since 2022. Outside of financial services, he has experience at CoverMyMeds, Randstad, and Maxim Healthcare Services. B.A. Schrock Wealth Management serves individuals, high-net-worth clients, trusts, estates, and business entities with discretionary asset management and modular financial planning. The firm’s investment approach blends value investing with strategic and tactical asset allocation, utilizing fundamental, technical, and cyclical analysis.

Wealth management Retirement income strategy
user avatar

Keith L

Series 66

Wadsworth, OH

B.A. Schrock Wealth Management

Keith Lockwood is a financial advisor at B.A. Schrock Wealth Management with 24 years of industry experience and holds a Series 66 designation. He has worked at B.A. Schrock Wealth Management since 2019 and previously spent 14 years with Axa Advisors. Outside of advising, he is involved in insurance sales through BA Schrock Financial Group. B.A. Schrock Wealth Management is an SEC-registered firm with a five-advisor team managing approximately $281.6 million in assets. The firm serves individuals, high-net-worth clients, trusts, estates, and business entities, focusing on discretionary asset management and modular financial planning primarily delivered through Charles Schwab custodian relationships.

Wealth management Retirement income strategy
user avatar

Benjamin S

Series 65

Wadsworth, OH

B.A. Schrock Wealth Management

Benjamin Schrock is a Series 65-licensed advisor with nine years of industry experience. He is the owner of B.A. Schrock Wealth Management, where he has worked since 2019, and previously worked at AE Wealth Management from 2016 to 2019. Outside of advisory services, he owns B.A. Schrock Financial Group, providing insurance-based products such as annuities and life insurance. B.A. Schrock Wealth Management serves individuals, high-net-worth clients, trusts, estates, and business entities with discretionary asset management and modular financial planning. The firm integrates asset management and written financial planning into a single program, employs a value-oriented investment approach with strategic and tactical asset allocation, and offers occasional public seminars on financial planning topics.

Wealth management Retirement income strategy
user avatar

Colleen G

CFP®, Series 65

Wadsworth, OH

B.A. Schrock Wealth Management

Colleen Goodwillie is a CFP® and Series 65-licensed advisor with 12 years of industry experience. She has been with B.A. Schrock Wealth Management since 2019 and previously worked at AE Wealth Management. In addition to her advisory role, she works as an insurance-only financial services advisor providing life insurance and annuity products. B.A. Schrock Wealth Management is a five-advisor SEC-registered firm managing approximately $281.6 million in assets. The firm serves individuals, high-net-worth clients, trusts, estates, and business entities, offering discretionary asset management, modular financial planning, and third-party money manager referrals, with an investment approach incorporating value investing alongside strategic and tactical asset allocation.

Wealth management Retirement income strategy
View complete list of advisors at this firm
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