Bailard, Inc.
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$5,376,152,634
Clients
1,068
Advisors
40
across 9 offices
About
Bailard provides wealth management and asset management services to a mix of individual and institutional clients, offering financial planning and discretionary portfolio management across multi-asset programs and single-asset strategies. Clients include high‑net‑worth individuals, endowments, foundations, pension and profit‑sharing plans, registered investment companies, pooled investment vehicles, and a sovereign wealth fund.
The firm pursues multi‑asset diversification with an active approach that combines quantitative models, fundamental research, and qualitative judgment; it also offers sustainable, responsible, and impact investing screens for clients who request them. Bailard serves as a separate‑account manager and sub‑adviser to mutual funds, participates as a model portfolio provider within a UMA overlay structure, and integrates portfolio construction and rebalancing across its strategies.
Distinctive aspects of the firm include its management of affiliated pooled vehicles (notably the Bailard Real Estate Investment Trust and a planned Bailard Multifamily Fund) and its sub‑advisory role for the Nationwide Bailard funds, which gives it uncommon exposure to investment‑company and private‑fund client relationships. The firm also publishes a quarterly newsletter (“the 9:05”), is a Certified B Corporation with substantial employee ownership and long staff tenure, and operates pooled vehicles that can include performance‑based allocations and joint‑venture promotes.
Client services
Expertise
Occupation focus
Demographic focus
Fee options
Financial planning flat fees typically range from $3,500 to $15,000 per engagement; Retainers range from $2,000 to $50,000 annually for specialized financial planning or projects.
$0 - $5 million: 1.00% $5 million - $10 million: 0.75% $10 million+: 0.50%
Account minimum: $2 million Minimum fee: $20,000 minimum annual fee for wealth management clients
Main office
See office950 Tower Ln, Ste 1900
Foster City CA 94404-2131
Advisors at this office
32
Offices (9)
Foster City, CA
950 Tower Ln Ste 1900, Foster City, CA 94404-2131
32 advisors
Austin, TX
Austin, TX
1 advisor
Brooklyn, NY
Brooklyn, NY
1 advisor
Larchmont, NY
Larchmont, NY
1 advisor
Milton, GA
Milton, GA
1 advisor
New York, NY
New York, NY
1 advisor
Orono, MN
Orono, MN
1 advisor
Townsend, MT
Townsend, MT
1 advisor
Vail, CO
Vail, CO
1 advisor
Most active in
Alabama · Alaska · Arizona · Arkansas · California · Colorado · Connecticut · Delaware · District of Columbia · Florida · Georgia · Hawaii · Idaho · Illinois · Indiana · Iowa · Kansas · Kentucky · Louisiana · Maine · Maryland · Massachusetts · Michigan · Minnesota · Mississippi · Missouri · Montana · Nebraska · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · North Dakota · Ohio · Oklahoma · Oregon · Pennsylvania · Rhode Island · South Carolina · South Dakota · Tennessee · Texas · Utah · Vermont · Virgin Islands · Virginia · Washington · West Virginia · Wisconsin · Wyoming
Also doing business as
Bailard Asset Management · Bailard Biehl & Kaiser Inc · Bailard Wealth Management · Bailard, Biehl & Kaiser, Inc. · Bailard, Inc. · See Schedule D Sect. 1 B For Other Names
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is active or affiliated with:
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
Is not active or affiliated with:
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Insurance agent
They sell insurance products and may earn commissions on those sales.
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Bank
They're affiliated with a bank that may offer its own financial products and services.
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Trust company
They provide trust and estate administration services, typically for separate fees.
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Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
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Lawyer
They provide legal services, typically billed separately.
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Real estate agent
They facilitate real estate transactions and may earn commissions.
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Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
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Advisors at this firm
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