BakerAvenue
Data sourced from SEC public records (and other sources when available). Refreshed weekly • Updated today.
Client AUMClient assets under management
$4,783,945,101
Clients
1,019
Advisors
35
across 10 offices
About
BakerAvenue provides wealth management, financial planning, and family office services to individuals, high‑net‑worth clients, and institutional clients, generally on a discretionary basis. The brochure describes a broad service set including tax and estate planning, concentrated stock management, philanthropy, trustee oversight, and tax preparation services for clients with more than $3 million in investable assets.
The firm offers multiple named strategies — Dynamic Core, Blue Chip, All Cap, Global Income, Impact, Fixed Income, and concentrated stock management — that combine tactical allocation, quantitative analysis, and fundamental research to manage risk and pursue client objectives. BakerAvenue may allocate to third‑party managers and alternative/private investments where appropriate, and recently amended its brochure to add digital asset advice and expanded trust services.
BakerAvenue provides consolidated quarterly household reports showing holdings and performance and engages third‑party vendors to generate and deliver these periodic client communications, a form of periodical outreach that is less common among multi‑team peers. The firm also facilitates corporate trustee services through National Advisors Trust Company without charging a facilitation fee and participates in Fidelity’s Wealth Advisor Solutions referral program, under which it pays structured referral fees and a program fee.
Client services
Expertise
Occupation focus
Fee options
Financial planning fees generally range from $2,000 to $10,000 fixed fee
$0 - $1,000,000: $1,000,000 - $2,500,000: 0.95% (95 basis points per annum) $2,500,000 - $5,000,000: 0.90% (90 basis points per annum) $5,000,000 - $10,000,000: 0.80% (80 basis points per annum) $10,000,000 - $25,000,000: 0.70% (70 basis points per annum) $25,000,000+: Varies
$225 to $300 per hour for financial planning and consulting services
Account minimum: $1,000,000 Minimum fee: $9,500 per annum Fee-only: Fixed fees generally ranging from $2,000 to $10,000 for financial planning; hourly rates from $225 to $300
Main office
See office301 Battery St, Floor 2
San Francisco CA 94111
Advisors at this office
20
Offices (10)
San Francisco, CA
301 Battery St Floor 2, San Francisco, CA 94111
20 advisors
Southlake, TX
550 Reserve St Ste 210, Southlake, TX 76092
6 advisors
New York, NY
66 Hudson Blvd E Fl 24, Ste 2434, New York, NY 10001
2 advisors
Alpharette, GA
Alpharette, GA
1 advisor
Austin, TX
Austin, TX
1 advisor
Most active in
Arizona · California · Colorado · Connecticut · Florida · Georgia · Idaho · Illinois · Indiana · Louisiana · Maryland · Massachusetts · Michigan · Minnesota · Nevada · New Hampshire · New Jersey · New Mexico · New York · North Carolina · Ohio · Oklahoma · Oregon · Pennsylvania · South Carolina · Tennessee · Texas · Virginia · Washington
Also doing business as
Baker Avenue Asset Management, Lp · Bakeravenue · Bakeravenue Wealth Management · Ironwood Capital Management, LLC · Simonbaker & Partners LLC (Relying Adviser)
Disclosures
Exclamation point means they have disclosures of this type. Check mark means no disclosures of this type were found.
Business activities & affiliations
Is not active or affiliated with:
-
Insurance agent
They sell insurance products and may earn commissions on those sales.
-
Broker-dealer / trader
They provide brokerage services and may earn transaction-based compensation in addition to advisory fees.
-
Bank
They're affiliated with a bank that may offer its own financial products and services.
-
Trust company
They provide trust and estate administration services, typically for separate fees.
-
Fund sponsor
They manage or sponsor investment funds and may earn management or performance-based fees if clients invest in them.
-
Accountant / CPA / tax prep
They offer tax and accounting services, typically for separate fees.
-
Lawyer
They provide legal services, typically billed separately.
-
Real estate agent
They facilitate real estate transactions and may earn commissions.
-
Other specialized services
They may provide services such as pension consulting or municipal advisory work, typically for separate fees.
Quick links
Advisors at this firm
Not sure where to start?
We'll help you think it through—whether you ultimately need an advisor or not. Warmer helps you compare advisors clearly, so you can choose with confidence.
For advisor listings, we rely on sources including public filings and data provided by advisors, and we cannot guarantee that all information is current or accurate. Advisors are independent and may not have reviewed or updated this information. Please review an advisor’s Form ADV and do your own diligence before deciding whether to work with them.
Advisor matching and introductions are provided by FinanceHQ LLC (“FHQ”), a wholly-owned subsidiary of Warmer and an SEC-registered investment advisor. We receive compensation from certain participating advisors for introductions or referrals. This creates a conflict of interest because we have an incentive to recommend advisors who compensate us, including those who pay us more. You pay no fee to use our matching service, and advisor fees are not increased because of a referral or introduction. We do not review the ongoing performance of advisors, manage or hold assets, guarantee performance, or provide advice about specific investments.
By using our service, you agree to our Terms of Service and Advisory Agreement, and acknowledge our Privacy Policy. Please review FHQ’s ADV Part 2A and Form CRS. Logos provided by Logo.dev
© 2026 Warmer Holdings Inc. (“Warmer”)