Newport Beach, CA Office

Banta Asset Management serves individual and high-net-worth investors as well as trusts, estates, pension plans, charitable organizations, and businesses, offering discretionary investment management along with financial planning and consulting. The firm typically implements client portfolios primarily through exchange-traded funds while also advising on individual equities, fixed‑income securities, municipal bonds, and other instruments as appropriate.

Banta emphasizes customized portfolio construction based on each client’s objectives, risk tolerance, and time horizon, applying fundamental analysis along with technical, cyclical, and fixed‑income analysis where relevant. Portfolios are managed on a discretionary basis with diversification via ETFs, use of cash as a strategic asset, occasional short‑term trading, and the acceptance of concentrated equity positions in certain circumstances.

Compared with many peers, the firm operates with a small, family-controlled advisory team and discloses that its principals also serve as trustees for some clients, a separate trustee role that can involve limited custody responsibilities and separate trustee compensation. The firm requires a $500,000 account minimum (while permitting aggregation or waivers for family accounts), prefers a single qualified custodian relationship, and offers intermediary services for non-managed assets—features that may affect custody, trade execution, and aggregation practices relative to other supported firms.