Baobab Wealth Management

Baobab Wealth Management provides discretionary investment management and financial planning services to a range of clients, including individuals, trusts, estates, charitable organizations and business entities, and markets a variant of its services for Americans living overseas under the name Baobab Wealth Abroad. The firm reports managing roughly $70 million in discretionary assets and generally charges asset-based management fees while also offering separate planning engagements.

The firm employs a tactical allocation approach grounded in fundamental analysis, tailoring portfolios to client objectives through exchange-listed securities, mutual funds (and ETFs for abroad clients), structured notes and covered-call option strategies, and may use cash positions or margin as part of hedging and implementation. Portfolio activity can include both long- and short-term trades and discretionary rebalancing driven by market conditions and client risk profiles.

Noteworthy distinctions disclosed in the brochure include offering financial planning on a fixed fee converted from estimated hours (an hourly-basis billing method that is uncommon for firms in this category) and having investment adviser representatives who are also licensed insurance agents and may receive commissions for insurance sales, a potential conflict of interest. The firm also discloses a past regulatory finding involving an associated person and states that proxy voting authority remains with clients rather than being exercised by the firm.